Redirect Amazon shoppers to your eCommerce store with Buy with Prime – September 20, 2022

Posted by Jimi Patel | September 20, 2022

Buy with Prime is Amazon’s most recent marketing solution, where direct-to-consumer e-commerce sellers can leverage Amazon’s fulfillment capabilities to increase sales on their online store. Buy with Prime displays the Prime logo and delivery promise on your existing site to convert more and more shoppers.

Five months after Buy with Prime was launched, Amazon announced new ways for participating e-commerce sellers to reach Amazon’s engaged shoppers and drive sales on their own brand’s direct-to-consumer (DTC) store.

Sponsored Brands will allow sellers participating in Buy with Prime to direct shoppers to a new Buy with Prime page within their brand’s Amazon storefront, from which shoppers can preview products and choose to purchase directly from a seller’s off-Amazon site.

Co-branded social media ads on popular social media platforms like Facebook and Instagram will direct Amazon’s followers to a product detail page on a seller’s off-Amazon site where shoppers can purchase directly from them using Buy with Prime.

Want to know more about Amazon’s Buy with Prime? Get in touch with Amazon agency