Blog

October 28, 2020
Posted by Jimi Patel
01
If there is one form of advertisement that stands out amongst the rest, then it's gotta be Sponsored Brand Video Ads. Since its launch in 2018, video ads have become the latest buzz in the Amazon advertising world. It is an entirely new application and when done correctly, the rewards can be significant. About 84% of the shoppers say that they are convinced about buying a product or service after watching the brand's video, while 66% of the shoppers prefer watching a video instead of reading boring descriptions.
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October 21, 2020
Posted by Jimi Patel
02
Everything. Just like all the events, Thanksgiving, Black Friday and Cyber Monday 2020 is going to be anything but normal. Fears around the COVID-19 pandemic have shifted customers more and more away from brick and mortar stores. Besides, Walmart has decided to close the stores this Thanksgiving, so a jump in sales is expected. As more and more shoppers rush to Amazon for their holiday shopping, it is crucial that you prepare your store for a surge in demand.
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October 13, 2020
Posted by Jimi Patel
03
The Q4 has officially started and Amazon sellers are busier than ever. Amidst the chaos, if you have missed out on a few Amazon updates, read this article to catch up. In the September edition, we’ll go over the most important stories and updates that have been making news on Amazon.
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October 6, 2020
Posted by Jimi Patel
04
Your product detail page is your virtual store shelf and your listing copy is the salesperson. Every shopper that "steps in" your product detail page should be fed with all the information a salesperson would. Your copy should predict and answer the most common customer questions as well as highlight the USPs of the product.
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September 29, 2020
Posted by Jimi Patel
05
Amazon recruits more than 100,000 new sellers every year, but many leave within six months or less just because they don't get the results they expected. Costs spiral, sales drop, frustration sets in and the sellers are left with a product no one wants to buy. Most of the time, these situations can be avoided only if you get proper guidance. While we were new to Amazon, we also made mistakes and that's how you learn. But you don't have to learn the hard way.
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September 22, 2020
Posted by Jimi Patel
06
For the newbies who don’t know, Amazon buy box is the white box right beside the bullet points where your shoppers can click on the “Add to Cart” or “Buy Now” button. Because of the cut-throat competition and Amazon’s customer-first approach, Buy Box belongs to only those sellers who have excellent seller metrics (unless all the sellers have great metrics, then the buy box will rotate, so every seller gets their fair share of sales).
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September 15, 2020
Posted by Jimi Patel
07
Let me clear one thing first: this isn't a "vs." or a "pros and cons" blog. We are not here to know what's better: Amazon or your own website, because in my opinion, choosing any one of them won't be a wise decision. Sellers often ask, "Should I sell on Amazon or my own site?" My go-to answer is: why not both?
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September 1, 2020
Posted by Jimi Patel
08
Walmart is closing stores on Thanksgiving, Amazon is continually making tweaks in its advertising formats and for the first time, Prosper Show is happening virtually. Learn about these and a lot more in the August edition of our Amazon seller updates.
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August 26, 2020
Posted by Jimi Patel
09
It's no secret that Amazon is favoring brands more than ever. 90% of the recent updates rolled out by the e-commerce mogul are for the brand–registered sellers. Establishing a brand shoppers' trust won't just help you get some special treatment from Amazon but also help you get the edge you were looking for. One of the most compelling features to do this is by creating A+ Pages.
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August 20, 2020
Posted by Jimi Patel
10
Amazon Prime Day and the Q4 shopping season is a big deal for sellers and Amazon alike. Every year the sellers eagerly wait for it. However, 2020 is not a normal year. It's a year full of disruptions, challenges, pivots, scrambles and more challenges. Perhaps there is no brand that is not affected by the pandemic. So how can sellers prepare in this uncertain environment? Is it going to the best or the worst and the most pressing question of all, will Prime Day happen this year, all this and more in this blog post.
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