Amazon's nearly infinite product catalog is one of the reasons why buyers keep coming back, but this also makes it difficult for the brands to cut through the noise and...
Amazon's nearly infinite product catalog is one of the reasons why buyers keep coming back, but this also makes it difficult for the brands to cut through the noise and...
In November 2018, Amazon launched new-to-brand metrics that help advertisers determine the effectiveness of their ad campaigns in gaining new customers vs. retaining the existing customers. Historically advertisers lacked the...
Amazon is ever-changing. From rolling out Diagnostics tool to troubleshoot PPC campaigns to increasing FBA fees for the year 2022, the eCommerce behemoth has constantly been making tweaks to make...
Since 2015 we’ve been developing Amazon-related content every week. Our expertise in this space has been recognized by CruxFinder and we’ve been listed as one of the “top Amazon consultants...
If you are tired of reading the same old same old BFCM (Black Friday & Cyber Monday) tips like “optimize your PPC campaigns”, “optimize your product listing”, or “send inventory...
We know how frustrating it is to spend hundreds of dollars on your PPC campaigns only to see the graph fall flat. PPC campaigns are a great way to get...
Advertisers can now better optimize your video ad campaigns. Amazon has introduced video view metrics that make it easy to understand how shoppers engage and interact with your video ads....
It’s the season of trick and treats but for Amazon sellers, it’s the busiest time of year of the year. Amidst the hustle and bustle of Q4, it’s easy for...
Keeping a track of hundreds and thousands of metrics in your seller central account can be overwhelming. Our blog post will tell you which metrics you should be focusing on...
Amazon seller feedback is the most neglected yet the most essential part of maintaining your reputation in front of the customers and Amazon. Sellers choose to dedicate all their efforts...
