“Those who do not learn from history are doomed to repeat it” – George Santayana
Not just for your personal life or major world events, this quote stands equally true for your Amazon campaigns as well. There are so many things to learn from your past data – you can avoid some silly mistakes or get to know what you did right and what worked. Just imagine how great it would be if you could see how much bid you increased or decreased on a keyword and what the effect was on sales and ACOS. But the question is how to get that data? How can you keep track of each and every change you make in the campaigns?
Till now Amazon used to give you data from the consumer’s side or how well your keywords are converting, what sales each keyword is getting, what’s the ACOS but recently the retail giant has silently introduced a new feature to its Sponsored Advertising campaigns. When you go inside any of your campaigns, you will see a little History tab. Clicking on it will unveil ALL the changes you have done till now.
Track Every Change You Make In Your Campaigns:
What all activities can be tracked with this features you ask? Amazon records literally EVERY change you make in the campaigns. Right from bid adjustments to campaign status changes everything is shown in a detailed manner along with numbers and date and time information. You can filter the changes as well to view changes in campaign daily budget, bid adjustments etc.
Learn From The Past & Prepare For The Future:
This kind of historical data is invaluable for performance tracking and avoiding any past mistakes. Like you can know that as you reduced bid on a keyword, the visibility and sales on that keyword has decreased drastically. You can instantly remedy such situations because you have historical data in your hand. You can also use this data while planning for significant sale events like Prime Day, Thanksgiving, Black Friday, Cyber Monday and every other revenue-booster holidays.
So that’s all folks. This feature might not look that useful, but you shouldn’t ignore its potential. It can help you avoid so many mistakes from repeating and there are so many things you can learn only if you compare this date with the performance. If you need any help with Amazon PPC Advertising, then Contact Us, our experts can optimize your existing Sponsored Ad Campaigns and turn them into sales generating machines.