Account stats before outsourcing to eStore Factory:
- Total Sales: £22,353
- Total Ordered Items: 128
- PPC Sales:
- PPC ACOS:
Account stats after outsourcing to eStore Factory:
- Total Sales: £87,760
- Total Ordered Items: 533
- PPC Sales: £50,314
- PPC ACOS: 15.23%
Here’s everything we did to get the results:
- We had implemented aggressive PPC to boost the sales as for March month we do not have the BuyBox due to account health issues.
- Added profitable KWs from search term reports to the existing campaigns. We had also created a new campaign using STR.
- We had created PAT campaigns to get more visibility by targeting top competitors which helps us to generate more sales.
- We had created ad groups by targeting the root category of the listings.
- From the competitors’ research, we had created coupons and activated sale price by comparing the list price of competitors.