Account stats before outsourcing to eStore Factory:
- Total Sales: $17,586
- Total Ordered Items: 1,882
- PPC Sales: $7,604
- PPC ACoS: 50.98%
Account stats after outsourcing to eStore Factory:
- Total Sales: $44,859
- Total Ordered Items: 4,127
- PPC Sales: $21,221
- PPC ACoS: 41.25%
Here’s everything we did to get the results:
- Built and defined a comprehensive advertising strategy that included a combination of Sponsored Product, Brand & Display Ads
- Optimizing the existing catalogue to boost conversions
- Sponsored Product Ads helped improve overall search ability, Sponsored Brand Ads increased brand awareness & Sponsored Display helped us target customers on competitor’s detail page
- Creation of highly targeted campaigns to highlight high selling products and improve sale in low selling products
- Addition of negative keywords to reduce spend