Amazon recruits more than 100,000 new sellers every year, but many leave within six months or less just because they don't get the results they expected. Costs spiral, sales drop, frustration sets in and the sellers are left with a product no one wants to buy. Most of the time, these situations can be avoided only if you get proper guidance. While we were new to Amazon, we also made mistakes and that's how you learn. But you don't have to learn the hard way.