Blog

December 1, 2020
Posted by Jimi Patel
01
The events, conferences and trade shows have always been the best place for industry practitioners to grow their networking and knowledge. Whether you are a big player or just starting fresh, you are sure to learn something new when you meet like-minded sellers who, just like you, are hustling to boost their business.
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November 24, 2020
Posted by Jimi Patel
02
Hope October wasn’t spooky for you at all and was full of treats :) Well, for most of the third-party sellers, October was the best month of the year, of course, because of Amazon Prime Day. Unarguable, the biggest sale of 2020 raked in more than $3.5 worth of sales for small and medium-sized businesses!
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November 18, 2020
Posted by Jimi Patel
03
As if holidays weren’t hectic enough for Amazon sellers, now we have one more thing to worry about - returns and refunds. A study suggests that approximately one-quarter of holiday shoppers buy with the intention of returning the product later. During the four months of Q4, about 10 to 15 percent of the holiday sales are returned and although it might look like a reasonable number, managing it is always an ordeal.
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November 12, 2020
Posted by Jimi Patel
04
When a shopper searches for a product on Amazon, they are bombarded by hundreds and thousands of brands. Out of them, few are seen, fewer are remembered. One of the more impactful ways of enhancing your brand recall is by showcasing your brand story on the product detail page.
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November 5, 2020
Posted by Jimi Patel
05
Amazon is expanding at lightning speed. Just a few days ago, it launched its retail operations in Sweden and a few months ago, Amazon was launched in Saudi Arabia. As an Amazon seller, you might also be tempted to branch out your business and go international, but at the same time, you might be a little skeptical. One of the key things to succeed is knowing how to corner the nuances of each market - be it writing the copy for listing or handling the finances.
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October 28, 2020
Posted by Jimi Patel
06
If there is one form of advertisement that stands out amongst the rest, then it's gotta be Sponsored Brand Video Ads. Since its launch in 2018, video ads have become the latest buzz in the Amazon advertising world. It is an entirely new application and when done correctly, the rewards can be significant. About 84% of the shoppers say that they are convinced about buying a product or service after watching the brand's video, while 66% of the shoppers prefer watching a video instead of reading boring descriptions.
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October 21, 2020
Posted by Jimi Patel
07
Everything. Just like all the events, Thanksgiving, Black Friday and Cyber Monday 2020 is going to be anything but normal. Fears around the COVID-19 pandemic have shifted customers more and more away from brick and mortar stores. Besides, Walmart has decided to close the stores this Thanksgiving, so a jump in sales is expected. As more and more shoppers rush to Amazon for their holiday shopping, it is crucial that you prepare your store for a surge in demand.
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October 13, 2020
Posted by Jimi Patel
08
The Q4 has officially started and Amazon sellers are busier than ever. Amidst the chaos, if you have missed out on a few Amazon updates, read this article to catch up. In the September edition, we’ll go over the most important stories and updates that have been making news on Amazon.
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October 6, 2020
Posted by Jimi Patel
09
Your product detail page is your virtual store shelf and your listing copy is the salesperson. Every shopper that "steps in" your product detail page should be fed with all the information a salesperson would. Your copy should predict and answer the most common customer questions as well as highlight the USPs of the product.
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September 29, 2020
Posted by Jimi Patel
10
Amazon recruits more than 100,000 new sellers every year, but many leave within six months or less just because they don't get the results they expected. Costs spiral, sales drop, frustration sets in and the sellers are left with a product no one wants to buy. Most of the time, these situations can be avoided only if you get proper guidance. While we were new to Amazon, we also made mistakes and that's how you learn. But you don't have to learn the hard way.
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