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With each passing day, Amazon is becoming more and more brand-centric. The retail giant is constantly stressing on creating “brands'' that shoppers trust. It is apparent that if you want to survive on Amazon today, tomorrow and beyond, you must take steps to get your brand noticed. And there are several tools available on Amazon that can help you do that, including Amazon A Plus Content, Sponsored Brand Ads and the crème de la crème of branded content – Amazon Storefront.

Amazon’s superfast shipping is the gold standard in the online selling industry. But because of continuous shipment delays, customers were frustrated. Sadly the world’s most customer-centric company failed to “delight” its customers. Not so surprisingly, negative reviews started to increase dramatically in March. In the USA, Amazon received about 800 thousand negative reviews in April, which was double the amount of negative reviews received last April. Not just the USA, negative reviews have increased in almost every Amazon marketplace.

June has just started and we are back with yet another monthly update blog. Amidst the corona chaos, it’s okay to miss out on the announcements and changes Amazon has been making daily in its operation, advertisements campaigns and the Seller Central backend. Our team at eStore Factory has made a comprehensive list of need-to-know updates going on within Amazon that concerns you as a seller. Read on and stay updated:

Since the outbreak of COVID-19, the world has turned upside down. The massive shifts in the supply channels and the paradigm shift in customer behavior have left brands thinking as to what their next move should be. One of their biggest concerns is what they should do with their advertising campaigns not only for the coming few weeks but for the remainder of 2020. Sadly, there is no blanket strategy for this, but that doesn’t mean you should completely ignore your advertising efforts.

We have a client who sells products in the category of Home and Kitchen for whom we have created custom EBC for 3 of their related products in which we have included all the features with photographs and showcased the products. We tracked the 3 products over a 60 day period – 30 days before and 30 days after adding EBC so that we can compare every particular products effect.

Every E-Commerce Company wants to reach out to their customers by following the versatile E-commerce solutions. As an E-Commerce marketer, you need to be abreast with cross-platform selling touch points in order to channel your product sales. According to a survey, the online brands that use the multiple channels for sales to engage customers, attain a retention rate of nearly 89%.