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Right before Amazon's self-made shopping holiday, Prime Day and the hustle and bustle of Q4, Amazon has dropped some game-changing announcements that compelled the sellers to make shifts in their inventory management strategies. The email sent to the sellers stated that Amazon has been "preparing early to deliver a great holiday season" to its customers and selling partners. The e-commerce mogul is well aware that this isn't going to be a normal Q4.

To say that Amazon has a little bit of counterfeit issues will be an understatement. The e-commerce mogul has, for years, tried to dealt (and failed to deal) with rogue sellers. The company is even facing multiple lawsuits from sellers and some name-brands saying it has not done enough to prevent phony products from being listed on its website. The problem has gotten to the point where Trump's government has placed five of Amazon's foreign websites into White House's annual "notorious markets" list.

Amazon storefronts are a mini-me version of your website and creating a brand store demands an equal amount of time and effort. However, up until now, the only way you can leverage your storefront to increase engagement and accelerate sales was by sharing the unique store URL. But not many sellers dared to advertise directly via link. As there is no landing page that could filter out the buyers with purchase intent, the chances of conversion are near to zero.

Carlo, the owner of a haircare brand, decided it was time to reassess his brand’s PPC strategy when he found that his ad spend and ACOS has been constantly increasing while the sales were almost stable. He considered hiring advertising consultants to handle his ad campaigns full time. After investigating a handful of PPC consultants and agencies, he chose eStore Factory as his trusted partner.

Just like every Amazon seller out there, Devon, the owner of a company selling replacement sunglasses lenses, too dreamt of having a flourishing Amazon business. His primary focus was on increasing the organic ranking of his products so that he can take more profits home. In order to find a turnkey solution for development and growth in the marketplace, Devon reached out to eStore Factory.

Elisabet, a US-based Amazon seller, wanted to maximize visibility and sales for the only product she was selling. She had high hopes that the product could do wonders if marketed and presented the right way. However, in the backdrop of high competition, her listing did not get the much-needed traffic and visibility. After having several failed attempts at working with average Amazon consultants, she finally found eStore Factory.

Cary is our long term client with whom we have built a great rapport. Back in 2018, she came to us for product listing optimization for one of the many brands she had been working with. It was a beauty brand that wanted to reach where name-brands like Olay and Dove are right now. Impressed with our content optimization for the UK marketplace, she decided to try our listing translation services for German, French, and Spain marketplaces. After optimization, it was time to get an instant boost in sales with PPC. Cary’s client, the owner of the beauty brand, first attempted to manage ads himself but quickly realized the amount of time and effort required to learn the program, build a strategy and manage it effectively.

Tony owns a well-established company that mainly specializes in providing health and skincare products. He has more than 50 products under his umbrella, which were performing fairly well under its category. However, in light of increasing competition and ever-changing customer demand, the sales plateaued. But like every ambitious Amazon seller, Tony too was determined to break the cycle. That’s when Tony approached eStore Factory to help him create a new strategy that can break the decreasing sales trend and take his products to new heights.

The Covid-19 pandemic doesn't seem to end anytime soon, but that doesn't stop us from going back to normal, does it? Amazon has been trying to resume its logistics operation and sellers are resuming the selling operation. Even amidst the chaos, there have been daily a lot of little updates related to advertising campaigns, policy changes, FBA, logistics, fees, counterfeits, advertising and the Seller Central backend that concerns you as a seller.

Cookies and milk, cheese and crackers, peanut butter and jelly, and bundles and Amazon; these are some of the best combinations that go together. We will discuss the food-based combos some other days, but today we will talk about the product bundles created on Amazon. Recently, Amazon has rolled a new program called Amazon Virtual Product Bundles, where sellers can virtually build product bundles without sending physical bundled products to the warehouse. Still, in beta, this feature was tested on a bunch of sellers in the last year and now it’s rolled out to every seller having a brand registry. What is it, who can use it and how can you create a product bundle? All these and more questions will be answered in this week’s blog post.