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For the newbies who don’t know, Amazon buy box is the white box right beside the bullet points where your shoppers can click on the “Add to Cart” or “Buy Now” button. Because of the cut-throat competition and Amazon’s customer-first approach, Buy Box belongs to only those sellers who have excellent seller metrics (unless all the sellers have great metrics, then the buy box will rotate, so every seller gets their fair share of sales).

Let me clear one thing first: this isn't a "vs." or a "pros and cons" blog. We are not here to know what's better: Amazon or your own website, because in my opinion, choosing any one of them won't be a wise decision. Sellers often ask, "Should I sell on Amazon or my own site?" My go-to answer is: why not both?

Walmart is closing stores on Thanksgiving, Amazon is continually making tweaks in its advertising formats and for the first time, Prosper Show is happening virtually. Learn about these and a lot more in the August edition of our Amazon seller updates.

It's no secret that Amazon is favoring brands more than ever. 90% of the recent updates rolled out by the e-commerce mogul are for the brand–registered sellers. Establishing a brand shoppers' trust won't just help you get some special treatment from Amazon but also help you get the edge you were looking for. One of the most compelling features to do this is by creating A+ Pages.

Amazon Prime Day and the Q4 shopping season is a big deal for sellers and Amazon alike. Every year the sellers eagerly wait for it. However, 2020 is not a normal year. It's a year full of disruptions, challenges, pivots, scrambles and more challenges. Perhaps there is no brand that is not affected by the pandemic. So how can sellers prepare in this uncertain environment? Is it going to the best or the worst and the most pressing question of all, will Prime Day happen this year, all this and more in this blog post.

As the big-sale days are coming nearer, a lot has been happening on Amazon that you should be aware of. Staying up to date with these policy changes and updates will make your selling journey easier and sometimes risk-free. But amongst the hustle and bustle, it's easy to miss a few of them. Our team at eStore Factory has made a comprehensive list of need-to-know updates going on within Amazon. Read on and stay updated.

Right before Amazon's self-made shopping holiday, Prime Day and the hustle and bustle of Q4, Amazon has dropped some game-changing announcements that compelled the sellers to make shifts in their inventory management strategies. The email sent to the sellers stated that Amazon has been "preparing early to deliver a great holiday season" to its customers and selling partners. The e-commerce mogul is well aware that this isn't going to be a normal Q4.

To say that Amazon has a little bit of counterfeit issues will be an understatement. The e-commerce mogul has, for years, tried to dealt (and failed to deal) with rogue sellers. The company is even facing multiple lawsuits from sellers and some name-brands saying it has not done enough to prevent phony products from being listed on its website. The problem has gotten to the point where Trump's government has placed five of Amazon's foreign websites into White House's annual "notorious markets" list.

Amazon storefronts are a mini-me version of your website and creating a brand store demands an equal amount of time and effort. However, up until now, the only way you can leverage your storefront to increase engagement and accelerate sales was by sharing the unique store URL. But not many sellers dared to advertise directly via link. As there is no landing page that could filter out the buyers with purchase intent, the chances of conversion are near to zero.

Carlo, the owner of a haircare brand, decided it was time to reassess his brand’s PPC strategy when he found that his ad spend and ACOS has been constantly increasing while the sales were almost stable. He considered hiring advertising consultants to handle his ad campaigns full time. After investigating a handful of PPC consultants and agencies, he chose eStore Factory as his trusted partner.