Cookies and milk, cheese and crackers, peanut butter and jelly, and bundles and Amazon; these are some of the best combinations that go together. We will discuss the food-based combos some other days, but today we will talk about the product bundles created on Amazon. Recently, Amazon has rolled a new program called Amazon Virtual Product Bundles, where sellers can virtually build product bundles without sending physical bundled products to the warehouse. Still, in beta, this feature was tested on a bunch of sellers in the last year and now it’s rolled out to every seller having a brand registry. What is it, who can use it and how can you create a product bundle? All these and more questions will be answered in this week’s blog post.