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When it comes to creating Amazon advertising campaigns, every keyword you use and every campaign you create has a purpose. It is a strategic game; if you do not have a detailed plan before you start making campaigns, then you would end up losing dollars; forget reaching your advertising goal. Most of the successful sellers and name brands have followed this method to reach where they are now. Read this blog post to know more about how you should plan your campaigns and magnify your sales and profitability.

Joseph sells ballet tights for professional and aspiring ballerinas. He tried our product listing optimization service in 2018 for one of his products and he was impressed by the increase in organic sales for that ASIN. In 2019, he decided to hire us for overall account management. Nearly after six months of working with eStore Factory, Joseph saw a miraculous increase in sales in both organic and sponsored. He chalks up this achievement to our team working on the project, saying it all begins with a strategic plan.

Tamilko, an emerging Amazon seller selling sanitization and hygiene products, was looking for a team to optimize his campaign structure. His main motive behind hiring PPC consultants was improving his brand’s marketplace presence, discoverability and ultimately sales. After just 5 months of working on his project, the organic + paid sales doubled while the ACOS was still below the threshold of 3%.

Gerry began selling on the Amazon marketplace a few years ago, focusing on healthcare supplement products. We began working with him in 2018 and in a matter of two years; there have been many celebration-moments for both of us. From the very beginning, Gerry felt the difference of working with true professionals because of which he trusted us for managing the Amazon store of one of his child companies as well. Our most recent achievements with Gerry’s account was when there was an increase in PPC sales and reduce in ACOS during the tumultuous times of COVID-19.

Stephen, an emerging Amazon seller from Tools and Home Improvement category, wanted an experienced team of Amazon consultants who can streamline his PPC operations. With the portfolio of 1800+ SKUs, the company sells a wide variety of wires and cables, including indoor housing wires, outdoor burial wires and extension wire cords. The Amazon arm was the bulk of his business and the monthly revenue was about 120K. Within just five months of handling the project, Stephen saw a considerable increase in PPC sales with a never-seen-before ACOS.

Noman, the owner of a beauty brand selling skin and hair care products) came to us for creating Enhanced Brand Content of one of his products and seeing the professional results delivered, he decided to hire us for PPC and account management services. During the worst days of the COVID-19 crisis when 90% of the Amazon sellers (except those selling toilet paper and sanitizers) were struggling to break even, Noman saw a whopping 400% increase in sales.

With each passing day, Amazon is becoming more and more brand-centric. The retail giant is constantly stressing on creating “brands'' that shoppers trust. It is apparent that if you want to survive on Amazon today, tomorrow and beyond, you must take steps to get your brand noticed. And there are several tools available on Amazon that can help you do that, including Amazon A Plus Content, Sponsored Brand Ads and the crème de la crème of branded content – Amazon Storefront.

Amazon’s superfast shipping is the gold standard in the online selling industry. But because of continuous shipment delays, customers were frustrated. Sadly the world’s most customer-centric company failed to “delight” its customers. Not so surprisingly, negative reviews started to increase dramatically in March. In the USA, Amazon received about 800 thousand negative reviews in April, which was double the amount of negative reviews received last April. Not just the USA, negative reviews have increased in almost every Amazon marketplace.

June has just started and we are back with yet another monthly update blog. Amidst the corona chaos, it’s okay to miss out on the announcements and changes Amazon has been making daily in its operation, advertisements campaigns and the Seller Central backend. Our team at eStore Factory has made a comprehensive list of need-to-know updates going on within Amazon that concerns you as a seller. Read on and stay updated:

For some of us, the first half of 2020 was the most profitable in history, for some depressing and for most frustrating. No matter in which situation you were in, two months from now would be completely different. Being an Amazon seller, getting perplexed isn’t an option; you need to be prepared for what may come. And so this is the time you should forget about what happened and focus on what you can do to make everything right for your Amazon store.