Blog

June 30, 2020
Posted by Jimi Patel
31
Stephen, an emerging Amazon seller from Tools and Home Improvement category, wanted an experienced team of Amazon consultants who can streamline his PPC operations. With the portfolio of 1800+ SKUs, the company sells a wide variety of wires and cables, including indoor housing wires, outdoor burial wires and extension wire cords. The Amazon arm was the bulk of his business and the monthly revenue was about 120K. Within just five months of handling the project, Stephen saw a considerable increase in PPC sales with a never-seen-before ACOS.
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June 30, 2020
Posted by Jimi Patel
32
Noman, the owner of a beauty brand selling skin and hair care products) came to us for creating Enhanced Brand Content of one of his products and seeing the professional results delivered, he decided to hire us for PPC and account management services. During the worst days of the COVID-19 crisis when 90% of the Amazon sellers (except those selling toilet paper and sanitizers) were struggling to break even, Noman saw a whopping 400% increase in sales.
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June 23, 2020
Posted by Jimi Patel
33
With each passing day, Amazon is becoming more and more brand-centric. The retail giant is constantly stressing on creating “brands'' that shoppers trust. It is apparent that if you want to survive on Amazon today, tomorrow and beyond, you must take steps to get your brand noticed. And there are several tools available on Amazon that can help you do that, including Amazon A Plus Content, Sponsored Brand Ads and the crème de la crème of branded content – Amazon Storefront.
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June 16, 2020
Posted by Jimi Patel
34
Amazon’s superfast shipping is the gold standard in the online selling industry. But because of continuous shipment delays, customers were frustrated. Sadly the world’s most customer-centric company failed to “delight” its customers. Not so surprisingly, negative reviews started to increase dramatically in March. In the USA, Amazon received about 800 thousand negative reviews in April, which was double the amount of negative reviews received last April. Not just the USA, negative reviews have increased in almost every Amazon marketplace.
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June 9, 2020
Posted by Jimi Patel
35
June has just started and we are back with yet another monthly update blog. Amidst the corona chaos, it’s okay to miss out on the announcements and changes Amazon has been making daily in its operation, advertisements campaigns and the Seller Central backend. Our team at eStore Factory has made a comprehensive list of need-to-know updates going on within Amazon that concerns you as a seller. Read on and stay updated:
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June 2, 2020
Posted by Jimi Patel
36
For some of us, the first half of 2020 was the most profitable in history, for some depressing and for most frustrating. No matter in which situation you were in, two months from now would be completely different. Being an Amazon seller, getting perplexed isn’t an option; you need to be prepared for what may come. And so this is the time you should forget about what happened and focus on what you can do to make everything right for your Amazon store.
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May 28, 2020
Posted by Jimi Patel
37
Amazon is a search engine and search engines function on keywords. No keywords, no ranking. Forgetting an important keyword is like forgetting your wallet in the restaurant: in short, you are losing money. Because if you are not adding essential keywords in your listing, then your product won’t be found via search. The catch here is that you are not going to find the list of best keywords at one place. The key here is to conduct old-fashioned multi source keyword research.
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May 19, 2020
Posted by Jimi Patel
38
Since the outbreak of COVID-19, the world has turned upside down. The massive shifts in the supply channels and the paradigm shift in customer behavior have left brands thinking as to what their next move should be. One of their biggest concerns is what they should do with their advertising campaigns not only for the coming few weeks but for the remainder of 2020. Sadly, there is no blanket strategy for this, but that doesn’t mean you should completely ignore your advertising efforts.
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May 12, 2020
Posted by Jimi Patel
39
There is no denying to the fact that Amazon is an uber-competitive marketplace. There is competition at every point. Competition to rank on the first page, the competition to be seen more, competition for price, competition for better images. It can be difficult for small sellers to survive, forget the thriving part. However, one of the ways sellers use to reach a broader spectrum of audience is through Amazon Sponsored Ads or PPC.
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May 5, 2020
Posted by Jimi Patel
40
One of the most misunderstood and misused tools on Amazon is Pay Per Click Ads. Every seller knows about it, every seller uses it, but only a handful know how to use it well. There are hundreds of misconceptions about PPC and these misconceptions grew to become myths. Sellers blindly follow them and when their campaigns don’t work, they wonder what went wrong. In this week’s blog post, I have revealed the ten most common myths that are gathered around Amazon PPC. Read, understand and stay away from them.
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