One of the most misunderstood and misused tools on Amazon is Pay Per Click Ads. Every seller knows about it, every seller uses it, but only a handful know how to use it well. There are hundreds of misconceptions about PPC and these misconceptions grew to become myths. Sellers blindly follow them and when their campaigns don’t work, they wonder what went wrong. In this week’s blog post, I have revealed the ten most common myths that are gathered around Amazon PPC. Read, understand and stay away from them.