Blog

June 2, 2020
Posted by Jimi Patel
41
For some of us, the first half of 2020 was the most profitable in history, for some depressing and for most frustrating. No matter in which situation you were in, two months from now would be completely different. Being an Amazon seller, getting perplexed isn’t an option; you need to be prepared for what may come. And so this is the time you should forget about what happened and focus on what you can do to make everything right for your Amazon store.
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May 28, 2020
Posted by Jimi Patel
42
Amazon is a search engine and search engines function on keywords. No keywords, no ranking. Forgetting an important keyword is like forgetting your wallet in the restaurant: in short, you are losing money. Because if you are not adding essential keywords in your listing, then your product won’t be found via search. The catch here is that you are not going to find the list of best keywords at one place. The key here is to conduct old-fashioned multi source keyword research.
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May 19, 2020
Posted by Jimi Patel
43
Since the outbreak of COVID-19, the world has turned upside down. The massive shifts in the supply channels and the paradigm shift in customer behavior have left brands thinking as to what their next move should be. One of their biggest concerns is what they should do with their advertising campaigns not only for the coming few weeks but for the remainder of 2020. Sadly, there is no blanket strategy for this, but that doesn’t mean you should completely ignore your advertising efforts.
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May 12, 2020
Posted by Jimi Patel
44
There is no denying to the fact that Amazon is an uber-competitive marketplace. There is competition at every point. Competition to rank on the first page, the competition to be seen more, competition for price, competition for better images. It can be difficult for small sellers to survive, forget the thriving part. However, one of the ways sellers use to reach a broader spectrum of audience is through Amazon Sponsored Ads or PPC.
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May 5, 2020
Posted by Jimi Patel
45
One of the most misunderstood and misused tools on Amazon is Pay Per Click Ads. Every seller knows about it, every seller uses it, but only a handful know how to use it well. There are hundreds of misconceptions about PPC and these misconceptions grew to become myths. Sellers blindly follow them and when their campaigns don’t work, they wonder what went wrong. In this week’s blog post, I have revealed the ten most common myths that are gathered around Amazon PPC. Read, understand and stay away from them.
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April 28, 2020
Posted by Jimi Patel
46
In the ongoing pandemic, sellers are experiencing drastic changes in the supply and demand channels. These changes are affecting both the sellers as well as the customers in unprecedented ways. The retail giant is responding to both. The best thing sellers can do at present is stay on the top of the updates, so they can act accordingly. Reading from reputable sources like eStore Factory always helps.
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April 21, 2020
Posted by Jimi Patel
47
Just like brick and mortar stores, the sales journey of an online seller is not necessarily a straight line. Shoppers go through various online sites and decision processes before buying. Amazon marketplace is no different. The challenge here is to make sure your product stays with the customers throughout their journey. Amazon’s PPC ads are traditionally keyword-focused, so they only target the shoppers who are all set and ready to make a purchase. In the middle of September last year, Amazon announced the launch of Sponsored Display Ads
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April 14, 2020
Posted by Jimi Patel
48
If you want to sell globally on Amazon, your listing copy will have to speak the language of your customers. Using your English content won't work and simply translating the copy isn't enough. Ever tried using Google Translate to say something and had a local laugh at you? Your listing in the international marketplace will have the same effect.
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April 7, 2020
Posted by Jimi Patel
49
It is said that the safest place to hide a dead body will be on the 2nd page of Google because no one goes there. Things are not different when it comes to Amazon. No one goes past Page 1 of search results. And to rank on Page 1, you will have to please Amazon’s search ranking algorithm, also known as A9 (until now). Not so surprisingly, A9 has always been a common source of concern and confusion for all the sellers.
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March 31, 2020
Posted by Jimi Patel
50
Everything has changed in the last 30 days. Since Dr. Li Wenliang first warned about the unknown virus, COVID-19 has brought about dramatic changes in everyone’s life. Earlier this month, the World Health Organization renamed the coronavirus outbreak a ‘global emergency’ from a ‘global pandemic.’ In this crisis, it can be hard to be optimistic and keep your senses calm. Fortunately for Amazon sellers, staying calm under pressure is something they learn since day one.
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