Blog

April 21, 2020
Posted by Jimi Patel
41
Just like brick and mortar stores, the sales journey of an online seller is not necessarily a straight line. Shoppers go through various online sites and decision processes before buying. Amazon marketplace is no different. The challenge here is to make sure your product stays with the customers throughout their journey. Amazon’s PPC ads are traditionally keyword-focused, so they only target the shoppers who are all set and ready to make a purchase. In the middle of September last year, Amazon announced the launch of Sponsored Display Ads
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April 14, 2020
Posted by Jimi Patel
42
If you want to sell globally on Amazon, your listing copy will have to speak the language of your customers. Using your English content won't work and simply translating the copy isn't enough. Ever tried using Google Translate to say something and had a local laugh at you? Your listing in the international marketplace will have the same effect.
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April 7, 2020
Posted by Jimi Patel
43
It is said that the safest place to hide a dead body will be on the 2nd page of Google because no one goes there. Things are not different when it comes to Amazon. No one goes past Page 1 of search results. And to rank on Page 1, you will have to please Amazon’s search ranking algorithm, also known as A9 (until now). Not so surprisingly, A9 has always been a common source of concern and confusion for all the sellers.
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March 31, 2020
Posted by Jimi Patel
44
Everything has changed in the last 30 days. Since Dr. Li Wenliang first warned about the unknown virus, COVID-19 has brought about dramatic changes in everyone’s life. Earlier this month, the World Health Organization renamed the coronavirus outbreak a ‘global emergency’ from a ‘global pandemic.’ In this crisis, it can be hard to be optimistic and keep your senses calm. Fortunately for Amazon sellers, staying calm under pressure is something they learn since day one.
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March 24, 2020
Posted by Jimi Patel
45
More traffic and more sales, gosh, that's every online retailer's dream. But not every retailer can live this dream. You spent years choosing a great product catalog and you built a website that's just wow. The easy part is over. Phew! Now all you need to do is drive traffic because, without traffic, your website will be like the sound of one hand clapping (in short, nothing). But this is easier said than done. How do you begin? With so many ways available, how can we identify which one's right for you and which one's not.
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March 17, 2020
Posted by Jimi Patel
46
More traffic and more sales, gosh, that's every online retailer's dream. But not every retailer can live this dream. You spent years choosing a great product catalog and you built a website that's just wow. The easy part is over. Phew! Now all you need to do is drive traffic because, without traffic, your website will be like the sound of one hand clapping (in short, nothing). But this is easier said than done. How do you begin?
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March 10, 2020
Posted by Jimi Patel
47
Winning Amazon sales is all about differentiating your product – especially when you are competing directly with 300,000 other U.S. marketplace sellers.
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March 3, 2020
Posted by Jimi Patel
48
Does product copy increase conversion rates? Naah! This is what most sellers think. And it’s not their fault; it’s easy to take a near-enough-is-good-enough approach to your Amazon listing.
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February 25, 2020
Posted by Jimi Patel
49

 

Amazon did it again! The retail giant has made ...

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February 18, 2020
Posted by Jimi Patel
50

 

It is frustrating to see your great product, not ...

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