With an approximate 80% of internet users using a mobile device, most e-commerce merchants or online sellers have well understood that they need to cater to the needs of mobile visitors. Mobile visitors access a website or an online shop via their mobile devices from anywhere anytime. Most of the times, such visitors either start a research with a branded website or with a popular search engine. In fact, online merchants are now increasingly taking the help of experienced professionals to sell more to their mobile visitors. Many of such people are availing the eCommerce SEO services to have better online visibility and subsequently higher sales. So, let us have a look at the top five tips to follow.
1.Be active on social media to engage your visitors
Let admit it that millions of mobile and internet users have an active presence on social networking sites like Facebook, Twitter, Pinterest, and much more. So, you also need to be quite active on social media to engage your visitors. Thus, active sharing of the images of your products on social media and you will be astonished to find the higher conversion rates. Engagement on social media also gives your business a human touch, which attracts more buyers.
2.Ensure your website is responsive and navigable
Make sure that your website is responsive, i.e. mobile visitors will have an amazing experience while accessing your website. Having a responsive website is now a thing of absolute necessity as the percentage of online traffic driven by the smartphones is increasing with each passing year. Remember, your mobile visitors may be using a wide variety of mobile devices but this does not mean that they have to face difficulties in navigating your website. The display should be perfect in all respects. In short, you need to optimize your website to make it mobile-friendly.
3.Have an app for your website
There has been an explosion of mobile apps in the recent years. Mobile users download multiple apps from Google Play store or Apple store. According to mobile marketing statistics, mobile users spend a whopping 89% of their mobile usage time on the apps. So, hire an app developer to get an attractive app for your website. This will surely drive your sales.
4.Go for SMS Marketing
The first thing that a large number of smartphone users do is to grab their mobiles and check any messages. In fact, more than 50% of such smartphone users have a tendency to check their smartphone after each hour. So, embrace SMS marketing as you can effectively track who has ignored the message and who has read it. By SMS marketing, it is also possible to receive a quick feedback on your products and can send a personalized message too during your marketing campaign. Remember, the mobile response rate is higher than emails.
5.Go for multi-channel campaigning
In a desire to attract and convert mobile visitors into buyers, it is not wise to stick to only mobile devices. People now use multiple channels like social media, print media, online reviews, and much more before making a decision to buy any product. So, it does not matter whether for your ecommerce store, you are availing ecommerce product listing services or not, you must go for multi-channel campaigning.
However, if you are still not confident that you can woo your mobile visitors successfully and sell more, hire the services of eStore Factory, a renowned ecommerce solution provider. It offers custom ecommerce development services that ultimately will make your online business a highly successful one.