Once temperature soars high, and all schools are shut due to summer vacations, the online sales also witness a significant drop. No wonder, e-commerce dealers find it extremely boring, and loss-making time of the year. However, simply by optimizing Amazon marketing services online, a firm may still earn a lot during the off-season.
An Amazon seller has to tweak his business strategies during the summer season to ensure more sales and profits. Considering lower online traffic in summer, the best way to attract more buyers is by putting useful and relevant content on the site along with customers’ reviews that prompt users to buy products online instantly.
More Satisfied Customer’s Reviews: During the off season, an entrepreneur has to work harder. A recent survey has stated that around 90% of the customers believe in online reviews and recommendations of the other purchasers. So, when your products have more positive reviews on eBay and Amazon, it enhances your sales too. You should always request your customers to leave their feedbacks online after every purchase.
Improve Your Amazon & eBay SEO: That’s when you need to hire an Amazon & eBay SEO consultant like eStore Factory. They are the experts and have ample experience in ensuring that you get the greatest traffic on your Amazon or eBay product page.
The product keywords should be optimized in such a way that maximum customers get attracted to your product. You get 500 characters to optimize the page – make the best out of it including as many relevant keywords as possible.
Cheap and Best: Nothing works best than this simple strategy. While, many sellers try to win the buy box to get more sales, keeping the price rate comparatively cheaper could do the trick during the off-season when not too many sellers are active on online portals.
Discount and Offers: Continuity in sales is important during the summer season. So, it will be apt for an online seller to offer an attractive discount on his products at off-season. Usually, such items grab maximum eyeballs in the eBay products listing as customers usually want to buy products that offer highest discounts to them.
A seller can also release unique coupon codes in the site with discount offers ranging from 10% to 80% or more. Such coupons are used to retain customer’s loyalty.
Diversify Your Products: Those who sell seasonal products suffer maximum during the summer season. An online e-commerce dealer should try to diversify his product range. Ideally, he should deal with a wider product range for sales on eBay and Amazon. Also, a seller should check his emails regularly to resolve customer’s enquiries properly as they could be his prospective clients.
So, a drop in sales is not a big issue unless it continues longer. During the summer or off-seasons, sales figure may drop, but sellers do not need to be panicky. By improving Amazon & eBay services and offering better products to customers, an online retailer could still get to manage to sell his products more.