How to check which products are eligible for Prime Exclusive Discount?

Which products are eligible for Prime Exclusive Discount?

• The item must be a nationally Prime shipping eligible product.

• The Prime Exclusive Discount must meet all regular eligibility criteria.

• The product must have at least a 3.5-star rating.

• The discount must be at least 20% off the non-prime member’s non-promotional price.

• The discount must be 80% off the non-prime member’s non-promotional price.

• The Prime Exclusive Discounted price must be lower than the lowest price for the ASIN in the past 30 days. The lowest price in the last 30 days is the lowest order price for the ASIN during that period.

• You must be a seller with at least a 4 Seller Feedback Rating when a seller rating is available. The rating is based on the last 365-day average if there are 10 or more ratings during that period.

For detailed eligibility criteria, check Amazon's Help Guide.

Below are four steps to creating the deal

Step 1

Select Prime Exclusive Discounts from the Advertising tab in Seller Central.

Step 2

Click Create Discount and enter the name of your discount. Choose the start and end dates.

Note: If you’re creating a Prime Day discount, date fields won’t be available.

Click Save and Add Products.

Step 3

Enter product and discount details (SKU, discount type, Prime discount, minimum price) for up to 30 SKUs at a time on the Add Product Details page. You can also bulk upload SKUs using the Discount Upload spreadsheet. Click Submit Products to ensure they meet the eligibility criteria for Prime Exclusive Discounts.

Step 4

You’ll see whether a product is ready to submit or deemed invalid on the Review page. You’ll also receive an email with the validation status for each product. Click on Submit Products to schedule the discount.