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Amazon SEO
How to improve SEO on Amazon?
#1 Optimize product title
Your product title is the first thing customers see when searching on Amazon. A well-crafted title not only grabs attention but also improves your organic ranking on Amazon.
How to create a perfect product title:
Include the main keyword naturally – Ensure your primary keyword appears early in the title so it aligns with search queries.
Highlight key product features – Mention size, color, material, model, or unique selling points.
Keep it within Amazon’s character limit – Stay under 200 characters to ensure visibility in search results.
Make it readable – Avoid keyword stuffing and ensure the title flows naturally.
#2 Write high-converting bullet points & descriptions
Bullet points and descriptions make it easy for customers to understand why they should buy your product. A well-structured product listing can significantly increase your conversion rate.
How to write effective bullet points:
Use 5 bullet points (Amazon’s limit) to summarize the key benefits.
Focus on features and benefits, not just technical specifications.
Keep it short and easy to scan—use bold text to highlight key details.
Think from the buyer’s perspective—what problems does your product solve?
How to write a compelling product description:
Tell a story – Help the customer visualize using your product.
Use engaging and simple language – Avoid complex jargon unless necessary.
Focus on real-life benefits – Show how the product improves the customer’s experience.
Naturally include relevant keywords – Don’t unnaturally force keywords.
#3 Utilize backend keywords
Amazon allows sellers to add hidden search terms, known as backend keywords, to help their product appear in more searches. These keywords don’t show up on the product listing but work behind the scenes to improve discoverability.
How to use backend keywords effectively:
Include common variations and synonyms – Buyers may search for the same product in different ways. Example: "Bluetooth headset" vs. "wireless earphones."
Use relevant but less competitive keywords – Think of words customers might use but aren’t overused by competitors.
Avoid repeating keywords – If a keyword is already in your title or bullet points, there’s no need to add it again.
Consider misspellings and alternate spellings – Some customers may type "headphons" instead of "headphones."
Include regional terms – In the U.S., people search for "sneakers," while in the UK, they may search for trainers.
#4 Improve product images & A+ Content
A great product listing isn’t just about words, it’s about visuals, too. Customers rely heavily on images to decide whether to buy a product.
How to optimize product images:
Use at least 7 images – Amazon allows up to 9, so make use of multiple angles.
Showcase the product in action – Lifestyle images help customers visualize how they will use the product.
Use infographics – Highlight product features with simple graphics.
Ensure high resolution – Amazon requires images to be at least 1000 x 1000 pixels for zoom functionality.
Add a product video – A short demo can boost customer confidence and drive more sales.
#5 Enroll in Amazon Brand Registry
If you have a trademarked brand, enrolling in Amazon brand registry gives you access to exclusive tools and protection from counterfeit sellers.
Why join Amazon Brand Registry?
Gain access to A+ Content, allowing you to create a richer product page.
Use Brand Analytics to track search trends and competitor insights.
Create an Amazon Storefront to showcase your entire product lineup.
Protect your listings from unauthorized sellers or counterfeit products.
#6 Increase customer reviews & ratings
Positive reviews are one of the biggest factors in increasing your sales and improving your product ranking on Amazon. The more positive reviews you have, the more likely customers are to trust your product and make a purchase.
How to get more reviews:
Use Amazon’s "Request a Review" button – Amazon provides an easy way to ask customers for reviews.
Follow up with customers politely – Send a friendly email through Amazon’s messaging system to ensure they are satisfied.
Provide excellent customer service – Happy customers are more likely to leave positive reviews. Respond quickly to questions.
Enroll in Amazon Vine – This program allows you to send free products to trusted reviewers who will provide honest feedback. It’s a great way to get high-quality reviews for new listings.
Encourage organic reviews – Include a small product insert thanking customers for their purchase and reminding them that their feedback is valuable.
#7 Drive external traffic to Amazon listings
Amazon rewards listings that bring in traffic from outside the platform. When customers arrive at your product page from sources like social media, blogs, or paid ads, Amazon sees it as a positive signal, which can improve your ranking and visibility.
How to bring more traffic to your Amazon listing:
Run Google ads or Facebook ads
Partner with social media Influencers
Utilize social media & blogs
Use email marketing
Offer exclusive deals
#8 Maintain inventory & avoid stockouts
Running out of stock can significantly hurt your rankings and sales. Amazon’s algorithm prioritizes reliable sellers who can consistently meet customer demand. If your product frequently goes out of stock, Amazon may lower your ranking, and customers might turn to competitors instead.
How to prevent stockouts:
Monitor inventory levels weekly
Use Amazon’s Restock Inventory tool
Work with multiple suppliers
Leverage FBA (Fulfillment by Amazon)
Set up automatic alerts
#9 Win the buy box
Winning the Amazon Buy Box is crucial because it directly increases sales. Most shoppers click “Add to Cart” from the buy Box, meaning the seller who wins it gets the majority of orders.
How to win the buy Box:
Keep prices competitive – Avoid overpricing compared to similar sellers.
Maintain high seller ratings – Good customer service and positive reviews help.
Ensure fast shipping – Using Amazon FBA improves chances since Amazon prioritizes fast, reliable fulfillment.
#10 Monitor & adjust SEO regularly
Amazon SEO is an ongoing process. Just because your product ranks well today doesn’t mean it will stay that way. Competitors are constantly optimizing their listings, new products are being launched, and Amazon’s algorithm updates frequently. To maintain and improve your ranking, you need Amazon SEO optimization.
How to track & improve your SEO performance:
Use Amazon brand analytics – This tool provides insights into search term performance, customer behavior, and competitor data to refine your SEO strategy.
Check keyword ranking tools – Tools like Helium 10, Jungle Scout, and SellerApp help track keyword performance and identify new opportunities.
Analyze customer feedback and reviews – If customers frequently mention a specific feature or concern, update your listing to highlight strengths or address issues.
Split test your content – Experiment with different titles, bullet points, and images to see what improves conversions.
Stay updated on trends – Monitor changes in search behavior and industry trends to ensure your keywords remain relevant.
