How to create a manual campaign in Walmart Advertising

Step 1: Access Walmart Ad Center

Log in to Walmart Seller Center. Navigate to Ad Center to open the advertising dashboard.

Step 2: Create a new campaign

In the Advertising dashboard, click on Create Campaign.

Step 3: Select manual bidding

Choose Manual Bidding to create a manual campaign where you control bids and keywords.

Step 4: Enter campaign details

Fill in the necessary campaign details:

• Campaign name

• Start date and End date

• Total budget and Daily budget

• After entering these details, click Next.

Step 5: Set bid multipliers

Set up Bid Multipliers for placements and platforms. Adjust the percentage to prioritize mobile or desktop placements.

Once configured, click Save.

Step 6: Create ad groups

To set up ad groups, click on Add New Group. Enter an Ad Group name and click Next.

Step 7: Select products

Add the products you want to advertise in this campaign by searching for their Item IDs. Once selected, move to the next step.

Step 8: Add keywords

Add keywords to target within your campaign:

• Suggested Keywords: Walmart will provide keyword suggestions based on relevancy.

• Additional Keywords: You can add your own keywords for more specific targeting.

Once keywords are added, click Add Keywords.

Step 9: Finalize and save the campaign

After adding keywords and completing all information, click Save to finalize the setup. Your manual campaign is now live.