How to create an automatic campaign in Walmart Advertising

Step 1: Access Walmart Ad Center

Log in to Walmart Seller Center. Navigate to Ad Center to open the advertising dashboard.

Step 2: Create a new campaign

In the Advertising dashboard, click Create Campaign.

Step 3: Select automatic bidding

Choose Automatic Bidding to create an automatic campaign, where Walmart will automatically manage keyword targeting for your ads.

Step 4: Enter campaign details

Fill in the essential campaign details:

• Campaign name

• Start date and End date

• Total budget and Daily budget

After entering this information, click Next.

Step 5: Set bid multipliers

Set up Bid Multipliers for placements and platforms. Adjust the percentage to control ad placements on mobile versus desktop. After making adjustments, click Save.

Step 6: Create ad groups

To set up ad groups within the campaign, click on Add New Group. Enter an Ad Group name and click Next.

Step 7: Select products

Add the products you want to advertise in this campaign by searching for their Item IDs. After selecting products, proceed to the next step.

Step 8: Save and launch the campaign

Once you have added products and configured the settings, click Save to finalize the campaign. Your automatic campaign is now live.