1. Do a Reverse ASIN lookup

It is a powerful method to uncover exactly which keywords a competitor’s product is ranking for. You can use tools like Helium 10, Viral Launch, or Keepa to run a Reverse lookup on a competitor’s ASIN. These tools will show you the keywords your competitor is ranking for, how much traffic those keywords are driving, and even where they are positioned in the search results.

2. Use Amazon's search bar for keyword insights

Start by typing your product or niche into Amazon’s search bar. As you type, Amazon will show auto-suggestions. These are popular search terms that shoppers are using to find products like yours. By looking at these suggestions, you can discover high-traffic keywords your competitors may be targeting.

3. Analyze competitor listings

Take a close look at your competitors’ listings. Check their titles, bullet points, and product descriptions. These sections are usually packed with the keywords they’re targeting. Take note of the words or phrases that keep popping up; these are likely the keywords driving traffic to their listings.

4. Check Sponsored Products

If your competitors are running ads, this can give you a goldmine of keyword info. When you search for your Amazon product keywords and see a Sponsored Product ad, click on it. Look closely at the keywords they’re bidding on, which are often related to their ad copy. You can also check out their ad creatives to see what’s catching the eyes of potential buyers.

5.Use Amazon tools for in-depth analysis

There are several great tools that help you dig deeper into your competitors' keyword strategies:

• Helium 10

• Jungle Scout

• Ahrefs for Amazon (to track keywords and sales data)

These tools let you see not only what keywords your competitors are ranking for but also how competitive these keywords are and how much traffic they generate.

6. Review customer feedback

Customers often drop hints about what they like about a product, and sometimes, those hints include keywords. Check the reviews on your competitors' listings. If customers mention specific features, problems, or related products, you can use those terms to refine your own keyword list.