Steps to start selling on Amazon FBA

Step 1: Create an Amazon seller account

The first step starts with choosing the right seller plan. 

Setting up a Seller Central account

• Go to Amazon Seller Central and sign up.

• Enter your business details, like name, address, and tax information.

• Verify your identity by uploading your ID and bank details.

• Enable two-step verification for security.

Once your account is set up, you can use your seller dashboard to list products, track sales, and manage orders. To avoid issues, make sure you meet all Amazon requirements. If you need help, you can use Amazon's seller account audit service to ensure everything is set up correctly.

Step 2: Find profitable products

Amazon Best Sellers: This is a list of the most popular products in each category. It helps you see what’s selling the most, so you can pick products that already have strong demand.

Movers & Shakers: This list shows products that are suddenly gaining popularity. It helps you spot new trends early, so you can start selling before competition increases. These lists change all the time, so make sure to check them regularly. This way, you can catch new trends early and stay ahead of your competition. 

Use research tools like Helium 10, Jungle Scout, or AMZScout to see how many people are searching for a product and how much competition exists. These tools help you find profitable products by showing sales estimates, trends, and potential profit margins in an easy-to-understand way.

Step 3: Source your products

Here are three common ways in which you can find products to sell on Amazon. Finding reliable suppliers is key to getting quality products at good prices. Here are your best options:

• Alibaba– These platforms connect you with manufacturers who produce products in bulk. They are ideal for private-label sellers who want to customize and brand their products before selling them on Amazon.

• Local manufacturers – If you're selling handmade or niche products, working with local manufacturers allows you to inspect quality, build relationships, and ensure authenticity.

• US-based wholesalers – Perfect for you if you want to resell established brands. These suppliers offer faster shipping, higher quality control, and compliance with US regulations.

Step 4: Create an optimized product listing

• Title: Write a clear title with main keywords so customers find your product easily.

• Bullet points: Use short, easy-to-read bullet points that explain the main benefits of your product. Focus on how it solves a problem or improves the buyer’s life.

• Description: Tell a story about your product, explain its features in detail, and use engaging language to make it more appealing to customers.

• Images: You can upload high-quality images, showcasing close-ups and lifestyle shots, to show your product in action. Images are key to selling on Amazon. Good photos can help your product stand out and lead to more sales.

You can upload at least 6 high-quality images, showing your product clearly from different angles. Include detailed close-ups and lifestyle shots to help customers visualize the product. Here, you can get an Amazon product page optimization service for making listings attractive and optimized. 

Step 5: Enroll in Amazon FBA and send inventory

After a successful product listing, it's time to enroll in the Amazon FBA. 

How to set up FBA for your products

Log in to Amazon Seller Central and go to your inventory page. Select the products you'd like Amazon to fulfill and click on "Change to Fulfilled by Amazon." Confirm your selection to enable FBA.

Amazon's packaging and labeling requirements

Amazon has specific rules to ensure your products arrive safely. Each item must have a clear, scannable barcode (Amazon’s FNSKU) visible on the packaging. Use protective packaging like bubble wrap or poly bags for fragile items. Make sure your packaging meets Amazon’s guidelines to avoid extra fees or shipment delays.

Ship products to Amazon fulfillment centers

Then, create a shipment plan specifying the quantity and packaging type. Print labels provided by Amazon and attach them securely to your shipping boxes. Ship your products to the fulfillment center assigned by Amazon.

Step 6: Launch and market your product

Use Amazon PPC ads for visibility

Amazon PPC (pay-per-click) advertising helps your products appear at the top of Amazon search results, increasing your product’s visibility and sales. You create ads by choosing relevant keywords that customers use to find products similar to yours. There are three types of PPC ads you can create with high-converting keywords. 

Get first reviews 

Positive reviews help build trust and make your product more visible. To get your first reviews, join Amazon Vine or ask for reviews using Amazon’s request feature. It provides great customer service, so buyers leave positive feedback naturally. 

Invest in external marketing 

Reach more customers beyond Amazon by using social media, email marketing, and influencer partnerships. Share your products on platforms like Instagram and Facebook to attract buyers. Send emails to remind customers about new products or special offers. Work with influencers to introduce your brand to new audiences and increase sales.

Step 7: Manage and scale your FBA business

Monitor sales & performance metrics

• Check sales trends, conversion rates, and customer reviews regularly.

• Monitor return rates to fix product or listing issues.

• Optimize Amazon PPC ads to improve profitability.

Manage inventory to avoid long-term storage fees

• Keep stock levels balanced to prevent overstocking or stockouts.

• Clear slow-moving inventory with discounts or promotions.

• Go for the Amazon FBA inventory management service that helps you keep the right stock levels and restock on time. 

Expand product line & optimize pricing

• Add new products based on customer demand.

• Adjust pricing to stay competitive and maximize profit.

• Test bundles, variations, and discounts to boost sales.