How to access Amazon Storefront

Amazon Storefronts allow sellers with registered brands to create a customized, multi-page storefront to showcase their brand and products directly on Amazon.

Step 1: Log in to Amazon Seller Central

Go to Amazon Seller Central. Log in with your account credentials.

Step 2: Navigate to Amazon Stores

In Seller Central, go to the Advertising tab. From the dropdown, select Stores. Alternatively, if you're in the Amazon Advertising Console, you can find Stores on the main dashboard.

Step 3: Select your brand’s storefront

You’ll see a list of brands you manage (if you have multiple brands registered). Click on the Store you want to access to start editing or managing it.

Step 4: Customize your Storefront

Once inside, you can customize the storefront using the Store Builder tool. Add pages, images, videos, text, and featured products to align with your brand’s look and feel.

Step 5: Preview and publish

Use the Preview function to see how your Storefront will appear to customers. Once satisfied, click Submit for Publishing. Amazon will review the changes, and once approved, they will go live.