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How to create an Amazon Post


Step 1: Go to the Amazon Post page and click Get started

First, visit the Amazon Post page and click Get started. If you're not already logged in to your Amazon account, you'll be prompted to log in.

Step 2: Click Campaigns from your Amazon account

Once logged in, navigate to your account console and click on Campaigns, which will be the first option.

Step 3: Select the brand you want to create a Post for

If you manage multiple brands, choose the one for which you want to create the Post.

Step 4: Click Create a Post

After selecting your brand, click Create a Post to start making your Post.

Step 5: Skip through Amazon's Post recommendations

Amazon provides suggestions for creating successful Posts. You can skip these by clicking the Close button at the bottom-right corner or review them by clicking the forward arrow if you'd like to explore their recommendations.

Step 6: Create your Post

To create your Post, provide the following:

  • An image in JPG or PNG format.

  • A minimum image size of 640 x 320 pixels.

  • A caption.

  • A list of products you want to feature in the Post.

  • You can choose to save your Post as a draft if you'd like to work on it later or submit it to Amazon for review.

Step 7: Analyze Post performance

After submitting, you can track your Post's performance. View metrics such as impressions and engagement to evaluate how well your Post is doing.

Amazon Post recommendations

To create attention-grabbing and high-converting Posts, Amazon offers recommendations, such as using high-quality images and compelling captions. These tips can help you optimize your Posts for better performance.