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Advertising
Types of Sponsored Brand ad campaigns on Amazon
Sponsored Brands are cost-per-click (CPC) ads that display a brand’s logo, a custom headline, and multiple products. These ads are powerful tools for generating sales, building brand recognition, and increasing profitability on Amazon.
There are three main types of Sponsored Brand ad campaigns:
Product Collection
Store Spotlight
Video Ads
Types of Sponsored Brand ad campaigns
1. Product Collection Ad
Product Collection ads allow you to showcase multiple products from your brand within a single ad. This format is ideal for driving traffic to a product detail page or brand storefront and is designed to help customers explore a broader range of your products.
Best for: Displaying a selection of complementary products, encouraging cross-selling.
Ad placements: These ads typically appear at the top of the search results page or within search results.
2. Store Spotlight Ad
Store Spotlight ads direct shoppers to different sections of your Amazon storefront. With this format, you can highlight specific categories or collections within your store, which helps customers discover your full range.
Best for: Driving traffic to different pages in your Amazon Store, ideal for brands with a diverse catalog.
Ad placements: These ads often appear at the top of the search results page and within product pages.
3. Video Ads
Video ads allow you to capture attention with short, engaging videos that showcase your products’ key features and benefits. Video ads can be highly effective for driving conversions, as they provide a dynamic way to demonstrate the product in use.
Best for: Highlighting unique product benefits and features, building engagement with shoppers.
Ad placements: Typically shown within search results.
Ad placements for Sponsored Brand campaigns
Product Collection ad placement: Displays at the top of search results or within the search results page.
Brand Video ad placement: Primarily displayed within search results, capturing attention with a video format.
Store Spotlight ad placement: Appears at the top of search results or on product pages, driving traffic to the Amazon Store.
Store Spotlight with custom image: Allows for a custom image that appears at the top of the ad, drawing visual attention.
