Amazon launches an exclusive promotional tool for customer retention – August 04, 2023

Posted by Jimi Patel | August 4, 2023

Amazon has launched Brand Tailored Promotions, an exclusive promotional tool designed to take your brand’s success to new heights.

With Brand Tailored Promotions, you can now offer promotional codes to potential and new customers, creating a powerful avenue to build your customer base and enhance brand loyalty in Amazon’s store.

Brands can offer enticing discounts ranging from 10% to 50% off on all products to specific customer types to drive customer conversions, repeat purchases, and improve customer retention rates.

Here’s a glimpse of the six customer groups you can engage with using Brand Tailored Promotions:

  • Brand followers : Target customers who have clicked to follow your brand in Amazon’s store, nurturing their loyalty.
  • Repeat customers : Delight customers who have ordered your brand’s products more than once in the last 12 months, encouraging them to become long-term advocates.
  • Recent customers : Reach out to the most recent customers who have purchased from your brand, ensuring they keep coming back for more.
  • High-spend customers : Reward your highest-spending customers from the last 12 months, building brand ambassadors and champions.
  • Potential new customers : Engage with customers who have shown interest in your brand and products but haven’t made a purchase in the last 12 months, converting them into loyal customers.
  • Cart abandoners : Win back customers who have added your brand’s products to their cart but haven’t made a purchase in the last three months, boosting conversions.

Eligibility : Brand Tailored Promotions is now available to all brand owners enrolled in the Brand Registry operating in Amazon’s U.S. store.

As your trusted Amazon marketing agency, we are here to guide and assist you in crafting effective promotions, analyzing customer behavior, and optimizing your brand’s presence on Amazon. Talk to us today!

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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