Advertisers can now redirect Sponsored Brands' video traffic to Amazon Brand Stores. Store campaigns offer exclusive access to the premium top-of-search placement for video creative.
This new feature is introduced to maximize brand reach and increase visibility for your entire product line. Shoppers can interact and engage more deeply with your catalog and in a customized store environment without any distractions created by other brands.
According to Amazon, advertisers who linked their Sponsored Brands Ads campaign to a Store saw, on average, that shoppers spend 2x longer on their Store. Meanwhile, their product detail page views and sales increased by 55% and 15%, respectively*.
To start, choose the “Video” option while creating a Sponsored Brands campaign. Make sure you have an eye-catching video and a multi-page optimized storefront ready before you redirect any traffic to your brand store.
Want to explore this new placement option? Get in touch with our Amazon PPC optimization consultants to know more.
