Brand Metrics introduced in the advertising console – August 27, 2021

Posted by Jimi Patel | August 27, 2021

Get detailed insights and data to understand how your brand engages with shoppers over time. Brand Metrics provides category vise performance insights so advertisers can know the conversion rate, the percentage of total customers that are new-to-brand, and the total number of customers associated with your brand in each category.

A glance at this dashboard can help you identify the categories that need work and the categories that are performing well.

Do any of your categories need some extra TLC? Let our Amazon SEO experts look into it and see what can be done to improve their performance.