It’s mandatory to add custom image in Sponsored Brands Ads – April 12, 2022

Posted by Jimi Patel | April 13, 2022

From 1 May 2022, all Sponsored Brands product collection ad campaigns with one or fewer products will require a custom image in the campaign creative.

Adding a custom image to your Sponsored Brands product collection ad campaign helps to deliver a richer experience that resonates with shoppers on Amazon. Custom images can include imagery representing your brand, or of your product in use or context, and can help drive engagement and tell your brand story.

Why adding a custom image is mandatory?
Amazon noticed campaigns that use a custom image in Sponsored Brands ads on mobile see a 2.2X higher click-through rate vs. campaigns that use only a brand logo and headline, with no products.

In fact, advertisers who used a combination of Sponsored Brands custom image and Store spotlight ad formats saw a 97.5% increase in return on ad spend (ROAS) compared to advertisers only using one Sponsored Brands ad format.

Consult your Amazon PPC Specialists to launch your Ads within Amazon guidelines.