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Language translations available for Sponsored Display – June 30, 2022

Posted by Jimi Patel | June 20, 2022

Amazon has released a new Sponsored Display translation feature that lets brands create and manage multi-language content for their Sponsored Display ads.

On many Amazon sites, shoppers have the ability to select the default language for their shopping and browsing experience. For example, shoppers looking to buy products on amazon.de can select English as their preferred language and see Amazon content in English.

With this new feature, shoppers can understand and interact with Sponsored Display ads and enjoy a seamless shopping experience. Sponsored Display ads without creative customization will automatically be translated, so it is relevant to all shoppers.

Where is the feature available?
North America: United States, Canada, Mexico
South America: Brazil
Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
Middle East: United Arab Emirates
Asia Pacific: Australia, India, Japan

Sponsored Display helps advertisers engage and re-engage audiences to generate product awareness & increase conversion. Have you added Sponsored Display to your paid advertising strategy? Schedule a meeting with our Amazon PPC optimization to add SD ads to the mix.