Case study

Proven tactics that brought Over 90K Sales in a Month!

Posted by Jimi Patel | April 19, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $317,960.90
  • Total Ordered Items: 7,047
  • PPC Sales: $12,551.51
  • PPC ACOS: 15.06%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $410,362.93
  • Total Ordered Items: 8,685
  • PPC Sales: $18,088.44
  • PPC ACOS: 13.3%

Here’s everything we did to get the results:

  • Creating of Sponsored Brand campaign to improve brand recall
  • Continuous analysis of search term report and negative keyword harvesting to reduce ad spend
  • Day to day bid adjustment and replenishing campaigns with new keywords
  • Thorough analysis of the search term report and targeting negative keywords to decrease spend
  • Targeting competitor’s product with Sponsored Display ads to lure customers off their product detail pages