The Climate Pledge Friendly program makes it easier for shoppers to spot and shop for sustainable products. The products with this badge are easily identified in shopping results and featured on a dedicated storefront (Link) where shoppers can browse through various categories and shop for “green and clean” products. Today more than 75,000 products across the U.S. and Europe are seen flaunting this coveted badge.
Now Amazon is adding four new certifications to this program. Adam Werbach, global lead for Sustainable Shopping at Amazon, said, “We are excited to add EWG Verified, EPA Safer Choice, Regenerative Organic Certification, and Animal Welfare Approved to the Climate Pledge Friendly program’s trusted third-party certifications.”