Promoting a Brand’s Sales and Visibility on Leading E-commerce Sites

Posted by Jimi Patel | January 12, 2018

The internet has now put several attractive spots for online sellers to sell their goods to global customers in no time, and pocket a handsome profit from the same. However, with enhanced competitions and a wider choice of marketing options, it has become increasingly difficult for an online seller to choose the best e-commerce store.

Eventually, apt Ecommerce product optimization finally decides how much a certain product would generate sales in a given time. According to the eStore Factory, not all stores generate equal sales. Among the online stores, Amazon is the number 1 e-commerce giant with a turnover crossing more than 140 million USD each year as per the Statista’s analysis.

Amazon: Within a little more than 2 decades of its existence, Amazon has proven that if the level of customer service remains outstanding, then there is nothing that could stop a firm. Initially, it sold only books but gradually Amazon marketing services started including various products for sale.

The latest research on consumer behavior claimed that 90% of the customers instantly forsake a company due to poor customer services. In that sense, Amazon is a clear winner with more than millions of its satisfied customers and products worldwide.

eBay: It is another popular online multi-brand retail store providing a variety of products to customers round the clock. Since its launch in 1995, it never looked back. According to 2017 statistics, eBay currently has a pool of around 170 million active users across 30 countries and 190 marketplaces.

The process of selling on this site is quite simple. The dealer’s products have to appear on the eBay product listing and once a customer selects the buy button, it generates sales.

The procedure of creating a seller’s account on eBay hardly takes a few minutes. The dealer has to write a product description adding attractive photos and then select a category, and then he has to choose delivery and return options. Soon, the product will appear on eBay’s latest and up-to-date product lists.

Facebook Selling: In the last half a decade, Facebook has dominated the entire social media with its powerful interactive features. According to Hootsuite, Facebook or FB has around 1.80 billion monthly active users worldwide.

Interestingly, amongst these users, around 1.2 billion users use the site daily. FB offers the sellers to launch an online store and then augment its visibility by using its sponsored ads or FB group features.

Google Shopping: It is the latest online retail option providing ecommerce SEO services to the users. It offers a perfect marketplace to present one’s products to the buyers. An online retailer, who wishes to advertise his products on this App will have to pay a predetermined sum of money to Google. The trader then has to provide some other information as well including the size, color and other features of the products.

Google generates 90-billion search enquires each month, and it will be profitable for every online seller to go for Google shopping app to sell their products online. E-Store Factory recommends all sellers to opt for multichannel marketing.

It means that a trader should advertise his products on various sites along with applicable product details and USPs. It will enhance the product’s customer base, and may swiftly augment the company’s product sales too.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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