A+ Content is a game-changer when it comes to enhancing the appeal and effectiveness of your Amazon product listings. At eStore Factory, we take pride in our ability to create A+ Content that not only stands out but also drives conversions. In this blog, we’ll showcase the top 10 A+ Content designs we’ve crafted, using straightforward language to help you understand our approach.
Before we delve into showcasing our top 10 Amazon A Plus Content designs, let’s take a moment to understand what A+ Content is and the benefits it brings to your Amazon product listings.
What is A+ Content?
A+ Content, previously known as Enhanced Brand Content (EBC), is a feature offered by Amazon that allows brand owners and sellers to enhance their product descriptions with visually appealing and informative content. It’s a way to elevate your product listings beyond the standard text and images, offering a more immersive and engaging shopping experience for customers.
The Benefits of A+ Content
#1: Improved conversion rates
A+ Content is known to increase conversion rates by providing a more engaging and informative shopping experience. Customers are more likely to make a purchase when they have access to detailed product information and visuals.
#2: Enhanced brand storytelling
A+ Content allows you to tell your brand’s story effectively. You can showcase your brand’s identity, values, and unique selling points, building trust and loyalty among potential customers.
#3: Clearer product information
With A+ Content, you can present product features and benefits in a structured and easy-to-understand manner. Bullet points, images, and concise descriptions help customers quickly grasp what your product offers, reducing uncertainty and hesitation.
#4: Visual appeal
A+ Content enables you to use high-quality images and multimedia elements to make your product listings visually appealing. Well-designed content can captivate customers and create a positive impression of your brand.
#5: Reduced bounce rates
Engaging and informative A+ Content can keep customers on your product listing for longer periods, reducing bounce rates. This increased dwell time can positively impact your product’s search ranking on Amazon.
#6: Competitive advantage
By adding A+ Content, you set your product listings apart from competitors. It demonstrates your commitment to providing a superior shopping experience, giving you a competitive edge in a crowded marketplace.
#7: Cross-selling opportunities
A+ Content allows you to cross-sell related products within the same brand. You can showcase complementary items, increasing the likelihood of customers adding multiple products to their cart.
#8: Customer trust
A+ Content helps build trust with potential customers. Clear and detailed product information instills confidence, reducing buyer hesitation and increasing the likelihood of a purchase.
Interactive elements, such as comparison charts and videos, can engage customers more effectively, providing them with valuable insights into your products.
#9: Educational content
A+ Content allows you to educate customers about the benefits and unique features of your products. Informed customers are more likely to make informed purchasing decisions.
#10: Enhanced product reviews
Positive customer experiences resulting from A+ Content can lead to higher customer satisfaction and, consequently, more positive product reviews.
Difference between A+ Content and Premium A+ Content
| Feature | A+ Content | Premium A+ Content |
| Eligibility | Available to Amazon Sellers with Brand Registry | Available to Brand Registered Sellers who have a Brand Story and at least 15 successful A+ Content submissions over the last 12 months |
| Cost | Free for all brand registered sellers | Free for all brand registered sellers |
| Number of Modules | 14 | 19 |
| Rich Media Elements | Images, text, basic formatting | Additional rich media elements, such as video and interactive modules |
| Mobile Responsiveness | Designed for both desktop and mobile devices | Designed for both desktop and mobile devices |
| Enhanced Branding | Limited branding options | Greater branding flexibility and customization |
| Templates | Limited selection of modules | More module options for creating varied content |
| Content Approval | Relatively easier approval process | May require stricter adherence to guidelines |
| Content Complexity | Suited for detailed product descriptions | Suitable for products with complex features or benefits |
| Translation Options | Available for multiple languages | Available for multiple languages |
Amazon A+ Content guidelines
These guidelines are important to ensure that A+ Content on Amazon meets quality standards and provides valuable information to customers while adhering to Amazon’s policies. Sellers and vendors need to follow these guidelines when creating A+ Content for their product listings.
- Supported image file types: .jpg, .bmp, and .png (RGB colorspace).
- Image files must be under 2 MB.
- The resolution should be at least 72 dpi.
- Animated images (e.g., .GIF) are prohibited.
- Avoid blurry or low-quality images and watermarked images with small, unreadable text.
- Alt-text descriptions should be accurate and useful for screen readers.
- Use unique images and text in A+ Content, avoiding the reuse of images from the image gallery.
- Limit logos and icons to those relevant for navigation.
- Use proper formatting, spelling, and grammar; avoid excessive capitalization and formatting abuse.
- Content should match the specified language; limited use of other languages is allowed if part of the brand’s identity.
- Include the date and granting organization when referencing awards or endorsements.
- Awards received more than 2 years ago should not be mentioned.
- Certification claims and awards must be substantiated with evidence and year.
- Environmental claims like “eco-friendly” are not allowed without substantiation.
- Satisfaction claims, boastful claims, and cure/prevention claims are not allowed.
- Claims regarding health products require substantiation.
- Warranty or guarantee information is not allowed, except for warranty cards.
- Violations of Amazon policies, including restricted product policies, are prohibited.
- Do not reference your company as a seller or distributor.
- Do not include shipping details, QR barcodes, or personal information.
- Limit quotes or endorsements to four from well-known publications or public figures.
- Do not reference or compare products with competitors.
- Comparison charts may only compare products owned by the same brand.
- Avoid pricing, promotions, discounts, and purchase-related language.
- Avoid time-sensitive information and references to holidays.
- Trademarks and copyright symbols are acceptable if reasonable in size and on product packaging.
- Hyperlinks, external links, and redirects are prohibited.
- References to off-Amazon customer service or contact information are not allowed.
- Do not mimic Amazon logos or detail page elements.
- Content on adult products violating Amazon’s policies or mentioning criminal activity is not allowed.
Best practices for creating A+ Content
1) Understand your target audience: Know your target customers and their preferences. Tailor your A+ Content to resonate with your audience, addressing their needs and concerns.
2) Highlight unique selling points: Showcase the unique features, benefits, and qualities of your product. Explain what sets it apart from competitors.
3) Use high-quality images: Include high-resolution images that depict your product from multiple angles. Use images to show product details, benefits, and how it’s used.
4) Tell a compelling story: Craft a compelling narrative around your brand and product. Connect with customers on an emotional level and explain the brand’s mission and values.
5) Provide clear product information: Ensure that product titles, descriptions, and key specifications are clear and accurate. Use bullet points for easy readability.
6) Create engaging headings: Use concise and engaging headings to draw customers into your content. Make them want to learn more about your product.
7) Optimize for mobile: Ensure that your A+ Content is mobile-responsive and looks good on various devices. Many shoppers browse and make purchases on mobile devices.
8) Maintain brand consistency: Keep your branding consistent throughout the A+ Content. Use logos, fonts, and color schemes that align with your brand identity.
9) Follow Amazon’s guidelines: Adhere to Amazon’s A+ Content guidelines and policies to avoid content rejection or removal. Familiarize yourself with their rules and updates.
10) Keep it customer-centric: Focus on how your product benefits the customer. Address common questions and concerns in your content to facilitate the purchasing decision.
11) Measure and iterate: Monitor the performance of your A+ Content using Amazon’s analytics tools. Make improvements based on customer engagement and conversion data.
12) Test different layouts: Experiment with various A+ Content layouts and modules to find what works best for your product and audience.
Top A+ Content designs by eStore Factory
Below, we’ve listed our best Amazon A content designs from the past year. These designs reflect our commitment to creating visually appealing and informative content for Amazon sellers. Each design is a testament to our Amazon consultant team’s dedication to helping our clients excel in the competitive e-commerce landscape.
1) Purosure
2) Bodymune
3) Knoxzy
4) Snowy Summit
5) The Space
6) Chill Boys
7) Snowy Summit
8) CystoPlus
9) Bamboo Naturals
10) Mina Naturals
Wrapping it up
If you’re looking to elevate your brand’s presence on Amazon and create A+ Content that drives conversions, look no further. At eStore Factory, we have the expertise and experience to help brands of all sizes excel in the e-commerce arena. Our team of Amazon professionals is dedicated to crafting compelling and visually appealing A+ Content that not only showcases your products but also tells your brand’s unique story. Let us help you create content that captivates and converts, taking your Amazon listings to the next level. Get in touch with us today and discover how we can empower your brand with standout A+ Content.