Why Amazon Enhanced Brand Content is Important?

Posted by Jimi Patel | June 22, 2018

The online competitive market is getting hard but with the availability of tools like Enhanced Brand Content, the sellers can build a brand name. The Enhanced Brand Content gives an opportunity to the ‘Trademark Brand Owners’ to alter the description area related to ASINs. This also provides an option to the brand sellers to enhance the product images, describing their brand product via story-telling and placement of the content.

The Enhanced Brand Content helps the seller to display their product in the good limelight, conversion of clicks and differentiating their brand with above-cited features. The sellers can take the support and services from the professional Enhanced Brand Content Experts and Amazon Enhanced Brand Content Designers.

Who can Use EBC?

The Enhanced Brand Content is available for the brand owners and the private labelers who are registered with the Amazon’s ‘Brand Registry’ program. For this, the brand owners need to possess the registered trademark. With the Brand Registry, the sellers will have an access to nearly 6.5 million users daily that helps them to be successful in online business.

Understanding A+ Content and EBC

The purpose of EBC and A+ marketing content is to provide professional branding solutions to the sellers. The only difference is that the EBC tool is present in the Seller Central and available to the third-party sellers. On the other hand, A+ marketing content tool is available for the sellers in the Vendor Central who sell their products as the first-party sellers.

This has helped them to increase their sales from 3% to 10% on Amazon platform. Here the sellers can also opt for professionalized services from A+ enhanced marketing content expert from the popular company like eStore Factory. These tools help the sellers in the branding solutions and conversion of clicks.

Some Significant Highest Converting EBC Examples

With the services from the Enhanced Brand Content Experts or Amazon Enhanced Brand Content Designers, the sellers can move their products to the top and these become highest converting examples of EBC. Even the services from the A+ enhanced marketing content professional can also prove helpful in higher conversion rate. Some of the Highest Converting examples of Enhanced Brand Content are as follows:

Storage Cube

The Storage Cube is all about the cubical box that is used for putting the scattered household products at one place. The brand went up on the Amazon platform because of its seamless product description, and the eye-catchy customized templates. The marketing content was enough to help them raise their sales.


Bioganix was placed in the competitive category in the Amazon’s online marketplace that established its brand with the help of EBC. With the help of customized templates, modules, and the branded product description, the product could increase its page conversion rate to nearly 170%.


This electronic basketball game was introduced to the Amazon online marketplace in the year 2016. This product was made available for the kids between the age group of 6 years to 18 years that works great during the winter season. With the application of EBC on their ASINs, the Pop-A-Shot witnessed an increase of 53% in the visitors’ conversion rate.


To conclude, it can be seen that Enhanced Brand Content and the A+ enhanced marketing content are helping a great deal to the online sellers. These tools are helping to build companies brand name and increase the conversion rate. The brand name can be further increased by complying with modern marketing strategies and by taking the professional services from the Amazon Enhanced Brand Content Designers and Enhanced Brand Content Experts.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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