Amazon Ads is shutting down its legacy sponsored ads reports page and its Display, Video, and Audio (DVA) campaigns reports page on December 31, 2026. Any saved report, scheduled report or historical data still sitting on those pages that day will be permanently deleted. If you or your agency still pull recurring PPC reports from the old pages, this affects you.
According to the official Amazon Ads Support Center page, updated on November 12, 2026, advertisers need to move their reports to unified reporting before the shutdown. From December 17, the old pages switch to read-only, so you can no longer create or edit reports there.
What exactly is changing?
Shutdown date: The old report centers are permanently decommissioned on December 31, 2026. Remaining saved reports, schedules and historical data are deleted, and access ends immediately.
Read-only from December 17: New report creation and editing are disabled on the old pages. Existing reports stay visible in read-only mode.
45-day warning on November 16: Amazon flags that 45 days remain, and anything not migrated by December 31 will be deleted.
Migration tool: A blue banner on the old report pages has a Start migration button that moves your scheduled reports to unified reporting and maps your fields to their equivalents.
24-month limit: Only active saved or scheduled reports from the last 24 months can be migrated.
Ten report types can't move yet: These include the pricing transparency, conversion path, Amazon Attribution, Sponsored Products Video, benchmark, Sponsored Products budget and Sponsored Products or Sponsored Brands prompt reports.
Some fields and metrics drop off: Fields without an equivalent are left out. Top-of-search impression share, for example, is only available at campaign level in unified reporting, not at keyword or targeting level.
Why does this matter for sellers?
Most brands don't open the reports page every day. They rely on scheduled reports that feed dashboards, bid rules, spreadsheets and client updates. If those schedules aren't rebuilt, the data stops arriving, and the history behind it disappears on December 31. That lands in the middle of the holiday season, right when you need clean numbers to judge Black Friday and Cyber Monday spend.
The gaps matter too. A migrated report can come back with fewer columns than the original, and keyword-level top-of-search share won't carry over. Teams that use that metric to set placement bids will need another way to track it. Amazon also says the dates are subject to change, so plan around December 31 unless Amazon tells you otherwise.
What should sellers do now?
List every scheduled report: Note who uses it, what it feeds and which columns matter.
Download history first: Use History in the Actions menu to save the legacy reports you want to keep before the pages lock.
Run the migration tool before December 17: Then check the Migration status column and hover over any failed report to see why it failed.
Compare old and new outputs: Make sure each migrated report has the fields and metrics your dashboards expect.
Plan for unsupported reports: If you rely on prompt, conversion path, benchmark or budget reports, export what you need now and find a stopgap until Amazon adds them.
Update connected tools: Point any spreadsheet, script or BI connector at the new report outputs.
eStore Factory Tip: Don't leave this until the last week of December. Rebuild your five most-used reports in unified reporting now and run them side by side with the old versions, so you can spot missing data while there is still time to fix it. If you want a second pair of eyes on your ad reporting, our Amazon Sponsored Ads experts can map your reports and keep your campaign data intact.
