Amazon Attribution will move to the Advertising console – September 01, 2021

Posted by Jimi Patel | September 2, 2021

The Amazon Attribution dashboard will be moved to the Advertising console alongside other self-service advertising products, including Amazon Sponsored Ads, Sponsored Products, Sponsored Brands, Sponsored Display, and Stores. Advertisers can also use the in-console reporting dashboard to better measure and optimize their campaigns. It is important to note that the new launch would only support click-based conversion measurement for campaigns that direct to on-Amazon landing pages.

Sellers will not be impacted by this change but the vendors would not be able to offer:
• View-based conversion measurement or Amazon audience insights reporting.
• Measurement for campaigns that do not link to an on-Amazon landing page.

Related post: What is Amazon Attribution & how to get started? (2021 updates)

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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