Amazon introduces a new batch to identify black-owned businesses - August 26, 2022

To honor Black Business Month, Amazon is currently testing a Black-Owned Business badge to help shoppers identify products sold by certified Black-owned businesses. The badge will appear on SERPs and detail pages. Shoppers can also visit the black-owned business storefront, a dedicated page highlighting all the certified Black-owned businesses.

US-based sellers with a valid diversity certification granted by a government agency or third-party supplier may be granted the Black-Owned Business badge in the coming weeks.

Please note that the badge will appear in Amazon’s US store only.

If you are eligible, schedule a meeting with our Amazon Seller Central Consultant to learn how you can add subtle details to your detail page to highlight your business as a Black-owned business.