Amazon has launched Seller Wallet GBP, which lets sellers hold, convert, transfer and spend their Amazon.co.uk proceeds in pounds sterling straight from Seller Central. It went live on November 5, 2026. It matters to anyone selling in the UK store, whether you are based in Britain or selling cross-border from the US, India, China or anywhere else.
According to the official Amazon UK announcement, GBP transfers to UK bank accounts are fast and free, and sellers can convert their proceeds into more than 20 currencies. Eligible sellers can enrol in a few clicks at no cost.
What exactly is changing?
A new GBP wallet: Seller Wallet launched for the US store in 2022 and for EUR stores in 2025. It now covers pounds sterling earned on Amazon.co.uk too.
Free domestic transfers: Moving GBP to a UK bank account costs nothing, and you can pay UK suppliers directly from your proceeds.
International conversion: Sellers can convert GBP into more than 20 currencies. A volume-based fee applies to international transfers, and it drops as your Amazon business grows. Amazon says there are no hidden markups in the exchange rate.
Scheduled payouts: You can make one-time transfers or set up recurring ones weekly, every two weeks or monthly.
Three separate wallets: GBP, EUR and USD wallets sit side by side in Seller Central with separate balances. Sellers in both UK and EU stores can sign up for GBP and EUR at the same time.
Why does this matter for sellers?
Most sellers never look closely at what it costs to get UK money home. Many cross-border sellers route their Amazon.co.uk payouts through a third-party currency provider, and the conversion cost is easy to miss because it hides in the rate. A GBP wallet inside Seller Central gives you another option: keep the money in pounds, pay your UK suppliers from it, and convert only when it makes sense for your business.
For UK-based sellers the win is simpler. Free GBP transfers to a UK bank account and direct supplier payments mean fewer steps between a sale and usable cash. For global sellers it is a margin question. Because the international fee is volume-based, larger accounts may get a better deal than smaller ones, so it is worth comparing before you switch everything over.
What should sellers do now?
Check eligibility in Seller Central: Look for the Seller Wallet enrolment option on your UK account. Signing up is free.
Compare your real conversion cost: Pull your last few months of GBP payouts and compare what your current provider charged against the Seller Wallet pricing chart on the Sell on Amazon UK page.
Map your UK payments: If you pay UK suppliers in pounds, paying them from the wallet can save you a round trip through another currency.
Set a transfer schedule: Recurring weekly, biweekly or monthly transfers keep cash flow predictable through Q4 and into January.
Selling in the EU too? Enrol in GBP and EUR together and keep each balance separate for cleaner bookkeeping.
eStore Factory Tip: Treat currency conversion as part of your landed cost, not an accounting afterthought. On thin Q4 margins, a small saving on every payout adds up fast. If you want help reviewing payouts, fees and settlement reports across your UK, EU and US accounts, our Amazon Seller Central services team can set it up and keep it clean.
