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Amazon.UK: New Bidding Strategy & Control on Bid+ - January 05, 2019

Amazon.UK: New Bidding Strategy & Control on Bid+ - January 05, 2019

Amazon.UK: New Bidding Strategy & Control on Bid+ - January 05, 2019

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New Bidding strategies in Amazon.co.uk will apply to both Automatic & Manual Campaigns.

You can choose from three bidding strategies. Pick the strategy that works best for your campaign's objective. This setting applies to all bids within your campaign.

For more details, see the Bidding Strategies(Login required)

Bid+ replaced by "Bids by Placement"

Bid+ has been replaced with 'adjust bids by placement’. With Bid+, you could only set a 50% boost for the top of the search (first page) placement. With 'adjust bids by placement', you can set up to a 900% increase for the top of search (first page) as well as for product detail placements. Existing campaigns that used Bid+ are now automatically translated to new settings of bidding strategy = Dynamic bids - down only, and bid increase top of search (first page) = 50%. These campaigns will continue to perform in the same manner as before.

For more details, see the Adjust bids by placement(Login required)
Amazon Consultant

eStore Factory is a full-service Amazon agency providing consulting, PPC advertising, account management, marketing, and listing optimization services. We help Amazon sellers and brands in the USA and other global markets manage their businesses and improve marketplace performance.

Amazon Selling Partner - eStore Factory
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© 2026 eStore Factory. All Rights Reserved.

Amazon Consultant

eStore Factory is a full-service Amazon agency providing consulting, PPC advertising, account management, marketing, and listing optimization services. We help Amazon sellers and brands in the USA and other global markets manage their businesses and improve marketplace performance.

Amazon Selling Partner - eStore Factory
Amazon Ads Verify Partner - eStore Factory

© 2026 eStore Factory. All Rights Reserved.

Amazon Consultant

eStore Factory is a full-service Amazon agency providing consulting, PPC advertising, account management, marketing, and listing optimization services. We help Amazon sellers and brands in the USA and other global markets manage their businesses and improve marketplace performance.

Amazon Selling Partner - eStore Factory
Amazon Ads Verify Partner - eStore Factory

© 2026 eStore Factory. All Rights Reserved.