Daily budgeting policy changes for Sponsored Ads – May 25, 2023

Posted by Jimi Patel | May 25, 2023

Amazon has updated their daily budgeting policy for Sponsored Products,
Sponsored Brands
, and
Sponsored Display
, allowing sellers to spend up to 100% more than their average daily budget on any given day.


With this update, sellers can now take advantage of additional budget flexibility to capture increased customer demand, capitalize on special occasions, or respond to unexpected market opportunities. Whether you’re launching a new product, promoting a seasonal campaign, or simply seeking to boost your brand visibility, this enhanced budgeting feature can help you stay ahead in the competitive landscape.

Daily budgeting policy changes for Sponsored Ads

Where is the feature available?

  • North America : United States, Canada, Mexico
  • South America : Brazil
  • Europe : United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey,
  • Middle East : Israel, Egypt, Morocco, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait
  • Asia Pacific : Australia, New Zealand, Japan, China, India, Singapore

If you’re looking to take your amazon advertising performance on Amazon to new heights, eStore Factory’s team of dedicated and experienced
Amazon PPC consultants
is ready to assist you.


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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