Expanded product targeting introduced for Sponsored Products - OCTOBER 28, 2022

The new expanded product targeting feature allows advertisers to target their preferred products and reach related products at the same time with one click. For example, if your product is a tennis ball, you can expand your targeting abilities by targeting complementary products like rackets, tennis nets, and other items that are frequently viewed and purchased along with the tennis ball.

To use expanded product targeting, just make sure that the expanded box is selected while adding product targets, and click the add button for the targets with a type of expanded.

Please note that this feature is available to US sellers only.

Want to leverage this new targeting method in your Sponsored Products Ads Campaign? Schedule a meeting with our Amazon marketing consultant today.