Sponsored Display vCPM campaigns now serve offsite ad placements - April 21, 2022

On 3/31, Amazon began serving your Sponsored Display ads off Amazon in Twitch and thousands of third-party websites and apps.

To market your product on Amazon using Sponsored Display ads, choose “Audience” in the targeting section and “Optimize for reach” in the bidding section while creating Sponsored Display ads. To be eligible, your campaigns need to have vCPM billing.

Optimize and maximize your product reach on Amazon and get discovered on off-Amazon platforms using Sponsored Display ads.

This dial-up affects Sponsored Display campaigns for advertisers based in the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, the United Arab Emirates, the Netherlands, and Mexico.