Targeting page launched in the advertising console - August 23, 2021

Easily view the performance of your targeted keyword or product with the targeting page. This new feature allows advertisers to easily identify what keywords and targeted products are working best for their campaign. The page also shows the suggested bid (which you can apply directly) and key metrics like impressions, clicks, sales, spending, and ROAS. You can also measure the performance at a glance by looking at the graphical representation.

By introducing a dedicated page for Budget and Targeting, Amazon is making it easier for advertisers to measure and optimize the performance of their campaigns. However, PPC is not a set it and forget it thing. Let our Amazon PPC Experts manage and scale your PPC campaigns while you can sit back and watch your sales skyrocket and ACOS drop.