Virtual product bundles - June 22, 2020

Now, we can create Virtual Product Bundles that don't require sending a physical bundled product.

The virtual product bundles tool for FBA lets brand owners create ‘virtual’ bundles made up of two to five complementary ASINs, which are purchased together from a single detail page.

Eligibility Criteria:

To be eligible to be added to a virtual bundle:

• ASINs need to belong to a brand that you own and that is registered in Brand Registry.

• ASINs need to have active FBA inventory in the 'New' condition.

• The following cannot be included in virtual bundles: gift cards, electronically delivered products (like digital music, video, and books), and renewed/used ASINs.

• Product bundles can be created only in the US Amazon store.

Reference: https://sellercentral.amazon.com/gp/help/G87HAE6PMKKM23Z7(Login required)