Amazon hosts millions of sellers who are constantly competing with each other to explore its vast sales potential. It is evident that navigating Amazon & handling the increasing competition requires familiarity and adequate knowledge about the marketplace. The consequences of losing sight of your brand or applying half-baked solutions can result in little or no profits on your products. It is essential to understand your customers, their shopping behavior, and their sales journey. You need to know how high-quality content, optimized listings, and effective advertising help in successful trading on Amazon. Being aware of parameters like brand awareness, product visibility, targeted advertising, and constant shifts in buying behaviors is crucial for your Amazon business.