Top Amazon A+ Content (EBC) Examples 2025

Do you think people buy your product based on the price you set? Well, you're kinda right but mostly wrong. These days, people don’t just buy because of the price. They also buy based on how well your product is positioned. That means the quality of your images, how well your content is written, and whether it provides the information they need to make a purchase.

When customers land on your product page, they might not know what A+ Content is, but they’ll appreciate those BIG, pretty photos you’ve added. After all, who doesn’t want extra images of the product they’re thinking about buying? And when done right, A+ Content does more to sell your product than your bullets and images combined. It shows, it tells, and it connects, all at once.

There was a time when A+ Content, back when it was still called Enhanced Brand Content, was a rarity. Not every brand was ready to invest in adding a "brochure" to their product detail page. But today, sellers get it. Almost every seller has some form of A+ Content, and many are even going for Premium A+ Content. But just because tons of sellers are using it, doesn’t mean they’re doing it right. And that’s why this blog exists, to help you understand the basics of A+ Content, with examples to get you started.

What is Amazon Enhanced Brand Content (EBC) / Amazon A+ Content?

A+ Content, formerly known as Enhanced Brand Content (EBC) lets sellers jazz up their product descriptions. You can add up to seven modules with things like engaging text, high-quality images, banners, and more. A+ Content helps create a richer shopping experience for customers so they can make better-informed decisions. Amazon says that using A+ Content could potentially boost your sales by up to 10%.

Where does A+ Content appear on Amazon?

A+ Content typically appears below the fold, right where your product description is. It takes over that section and gives your product details a more polished, informative look. Even though it’s below the fold, most customers will still check it out. Why? Because when they scroll down to read reviews, they’ll naturally come across your A+ Content too.

Does Amazon A+ Content affect SEO?

A+ Content is mainly designed to improve the customer experience, but it can also have a positive impact on your Amazon SEO. How? When you use A+ Content, your listing may see better conversion rates. More conversions typically mean more sales, which can help your listing rank higher on Amazon.

What’s the eligibility to create Amazon A+ Content?

To create A+ Content, you need to be enrolled in the Amazon Brand Registry. That’s a program that helps protect and promote your brand on Amazon. To join, you’ll need a registered trademark for your brand. Once you're in, you’ll find A+ Content available in your Seller Central account.

Benefits of adding A+ Content to your listing

• Allows sellers to describe crucial product information, features, benefits, and USPs succinctly.

• Highlights the brand story and value proposition to differentiate from the competitors.

• According to Amazon, adding A+ Content to a listing can boost the conversion rate by 10%.

• Helps shoppers make an informed purchase decision, ultimately reducing negative reviews and returns.

• Differentiates your brand from the competitors who lack the same standards.

• Reduces bounce rate by giving shoppers all the information they need to make a purchase.

• Lifestyle banners used in A+ Content help shoppers envision the product in their lives.

Amazon A+ Content Guidelines

1. Awards and endorsements

If you reference an award or endorsement, make sure to include the date and the organization granting it. Avoid mentioning awards older than 2 years. For example, instead of saying "Award-winning product," say "Winner of the 2023 Best Eco-Friendly Product Award by GreenTech."

2. Certification claims

Always substantiate claims like "certified organic" by mentioning the certifying body and year. For instance, "Certified organic by EcoCert, 2023" adds credibility to the claim. Avoid broad terms like "certified by top standards" without supporting details.

3. Environmental claims

Be careful with words like “eco-friendly” or “biodegradable.” Always provide evidence, such as materials used or a certifying body, like “Made from 100% recycled plastic, certified by the Recycling Association, 2023.”

4. Satisfaction claims

Avoid boasting claims like "100% satisfaction guaranteed" or "top-rated." Instead, focus on verifiable customer feedback, such as “Top-rated by customers for durability, with over 1,000 positive reviews.”

5. Health and medical claims

Steer clear of claims that a product can cure, treat, or prevent diseases. For health-related products, stick to general, substantiated claims, like “Contains antioxidants known to support cardiovascular health.”

6. Warranty and guarantee information

Don’t mention warranty or off-Amazon return policies unless tied directly to the product. Keep the focus on the product itself, and avoid referencing policies like “free returns” in A+ content.

7. Company/seller references

Avoid referring to your company as the seller or distributor. Instead, focus on what makes your product special, for example: “Crafted with attention to quality and durability,” rather than “Buy from us for authentic products.”

8. Shipping and personal info

Keep shipping details, personal contact info, or external links out of your A+ content. Instead, let the product details shine, and let Amazon handle the logistics and customer service.

9. Comparison with competitors

Don’t directly compare your product with competitors. Focus on your product’s unique features. For example, instead of saying “Better than Brand X,” say “Our product is built for durability and efficiency.”

10. Time-sensitive claims

Avoid time-sensitive claims like “new” or “on sale.” Instead, focus on the enduring qualities of your product, such as “Designed for long-lasting performance.”

11. Trademarks and copyright symbols

Only use trademark symbols if they’re part of your logo or packaging, and avoid standalone symbols. Keep the branding consistent with your product design.

12. External links or hyperlinks

Don’t link to other websites or your other products. Keep everything self-contained within Amazon’s ecosystem to maintain focus on your product details.

13. Adult or criminal content

Always stay compliant with Amazon's policies, especially regarding adult products or criminal activity. Stick to the features and benefits of your product, without referencing illegal substances or inappropriate content.

Tips for creating effective A+ Content?

• Your A+ Content should convey brand identity and establish loyalty. You can do this by dedicating a module to communicate brand ethics, story, and unique value proposition.

• Cross-sell and up-sell using the comparison chart module.

• About 47% of Amazon customers are now using their mobile devices to shop. If your EBC is not optimized for smaller screens, you are losing half of your customers.

• Instead of building walls of text, cherry-pick catchy taglines and integrate them into lifestyle banners to make it easier for the shoppers to digest information.

• Shoppers will be eager to read the reviews. To ensure they don’t scroll past your A+ Content, grab their attention using a bright-colored, bold banner or a lifestyle image.

• Show your target audience in lifestyle images to better connect with your shoppers. For example, if you are selling menopause supplements, you might want to show a 50-something woman enjoying their life and staying fit.

• Highlight all important product details using infographic banners. It makes boring information fun to look at and keeps your EBC from being overwhelming for the shoppers.

• Leave plenty of white space to create a cleaner look.

• Embed storytelling to build an emotional connection with the shoppers.

• Hire a professional EBC service for the best results.

Best A+ Content/EBC Designs Example

Below, we have shared some of our Amazon A+ Content examples that you can look to for some design inspiration.

#1: Acorn Solution

#2: Gadget Store

#3: VitaVerve

#4: Xeners

#5: Orga Ecofriendly

#6: Carbo

#7: Brush Creek Shop

#8: Abwage

#9: Dodjivi

#10: Rexy Sports

#11: Orga Ecofriendly

#12: Yara

#13: Heather & Willow

#14: Acorn Solutions

#15: Sunday Road

#16: Masao Mask