Video Ads Do Not Support this Feature

TL;DR 

• Video ads may fail to run due to platform restrictions, unsupported features, or technical issues.

• Common causes include using incompatible ad settings, incorrect placements, or unsupported video file formats.

• To fix these errors, review platform guidelines, adjust ad configurations, and ensure the video file meets the platform’s specifications.

• Simplifying the ad setup and using supported placements can help avoid future errors.

• Consider alternative ad formats, such as carousel ads or text-based campaigns, if video ads remain challenging.

• By following best practices and exploring other formats, you can keep your advertising efforts on track and deliver better results.

Did you know that nearly 82% of all internet traffic now comes from video streaming and downloads?

Video ads are a key player in this trend, catching customer attention faster and holding it longer than static images. But what happens when your video ad hits a roadblock, like the dreaded error message: “Video ads do not support this feature”?

This message can be frustrating and confusing, especially when you’re counting on video to make an impact. Understanding why it appears and how to handle it is essential for keeping your campaigns on track.

In this guide, we’ll break down the common reasons behind this error, offer tips for troubleshooting, and provide smarter ad alternatives in case video isn’t the right fit. Whether you’re a seasoned advertiser or just starting, we’ll show you how to turn challenges into opportunities and get the most out of your advertising strategy.

Why does this error message show up

The error message “Video ads do not support this feature” usually happens when something in your video ad settings isn’t allowed. Some ad platforms don’t let you use certain advanced features, like overlays or special targeting options, in video ads.

If you try to include those features, the system will block them and show the error message. It can also happen if you’re using a feature that only works with other types of ads, like display ads. Some platforms or ad placements have restrictions on what can be used with video ads, so if you choose the wrong setting, you might see this error. Technical issues can also cause this message.

For example, your video file might not be the right format, or there might be a glitch in the platform that prevents the ad from running. By figuring out what’s causing the error, whether it’s a setting, a platform restriction, or a technical problem, you can fix it and get your video ad running smoothly.

Common reasons behind the error

The “Video ads do not support this feature” error can occur for several reasons, often linked to platform restrictions, ad settings, or technical issues. By understanding these common causes, you’ll have a clearer idea of what might be going wrong and how to address it.

#1 Unsupported features or formats

Video ads are sometimes more restricted than other ad types. Certain platforms may not allow interactive elements, overlays, or complex animations within a video format. If you try to use a feature that isn’t supported, such as clickable elements directly within the video or advanced targeting options, your campaign might trigger the error.

#2 Incorrect ad placement settings

Some ad placements only allow standard display ads or specific media formats. If your video ad is set to run in a placement that doesn’t support video, or if the platform is optimized for image-based ads, you’ll likely encounter the error. Additionally, certain third-party partner networks may have stricter rules about which ad types can be used.

#3 Video file compatibility issues

The video file itself might be the problem. If the format, resolution, or codec doesn’t meet the platform’s requirements, the system might flag it. Common issues include using unsupported file types (like .MOV instead of .MP4), incorrect video dimensions, or a frame rate that doesn’t match platform standards.

#4 Outdated or conflicting ad settings

If your campaign settings are outdated or conflicting with current platform policies, you might see the error. For example, if a platform recently updated its video ad guidelines and you’re still using old configurations, the ad may fail to run.

#5 Account or policy restrictions

In some cases, the error could stem from account-level issues or policy violations. If your account has restrictions due to past violations or if the ad content doesn’t meet policy standards, the platform might block the video ad.

By identifying these common causes, you can adjust your settings, reformat your video, or consult platform guidelines to resolve the issue and get your video ad running as intended.

How to fix or work around it

If you encounter the error message “Video ads do not support this feature,” don’t worry, there are several steps you can take to resolve the issue or work around it.

Review platform guidelines

Start by checking the advertising platform’s official documentation. Look for any restrictions or limitations on video ads. Platforms often have clear guidelines about which features are supported for different ad formats. By understanding these rules, you’ll know what needs to be adjusted.

Adjust ad settings

If you’ve added interactive elements, overlays, or advanced targeting options, try removing them. Some features may only work with display ads, not video ads. Simplifying your video ad’s setup can help the platform accept it.

Ensure the correct file format

Check the video file’s format, resolution, and codec. Platforms typically prefer specific file types (like .MP4) and dimensions. Re-exporting your video in the correct format can resolve compatibility issues.

Update campaign placements

Make sure the placements you’ve chosen support video ads. If a particular placement only allows display ads, move your video ad to a placement that accepts video. Changing the placement can quickly solve the problem. Here, you can opt for an Amazon Ads management agency that updates your ad campaign effectively.

Explore alternative ad types

If video ads continue to cause problems, consider using other ad formats. For instance, you might switch to carousel ads, static image ads, or short clips that don’t require advanced features. This can help you reach your audience without encountering the same limitations.

By following these steps, you can fix the error or find an alternative approach that keeps your advertising campaign running smoothly.

Tips for better-performing video ads

• Use high-quality visuals: Make sure your video is clear, well-lit, and visually appealing.

• Keep it short and focused: Deliver your message quickly, ideally within 15–30 seconds.

• Start strong: Hook viewers in the first few seconds to keep them watching.

• Use captions: Add text or subtitles to ensure your message is understood, even without sound.

• Highlight the benefits: Show how your product or service solves a problem or meets a need.

• Include a clear call-to-action (CTA): Tell viewers exactly what to do next, such as visiting your website or making a purchase.

• Test multiple variations: Try different headlines, visuals, and CTAs to see what works best.

• Optimize for mobile: Ensure your video looks great and loads quickly on mobile devices.

• Use storytelling: Connect with your audience by sharing a relatable story or emotional appeal. 

• Leverage analytics: Regularly check performance metrics and adjust your strategy as needed.

Smarter ad alternatives if video isn’t working

If video ads aren’t delivering the results you want, consider exploring other ad formats that might perform better for your business goals.

Display ads

Standard image-based ads can still be highly effective. A well-designed display ad with strong visuals, clear messaging, and a compelling call-to-action can drive traffic and conversions without the complexities of video. It ultimately boosts your Amazon ranking optimization.

Carousel ads

Carousel ads let you showcase multiple products or messages in a single format. By giving viewers a swipeable selection of images or short clips, you can tell a more complete story or feature a wider range of offerings. 

Text-based ads or native content

Sometimes, a direct and concise text ad can be more effective than a video. Native ads that blend seamlessly into the user’s experience, such as promoted posts or in-feed ads, often feel less intrusive and can lead to higher engagement.

Search ads

If you want to focus on capturing demand, consider investing in paid search ads. These ads appear when users are actively searching for products or solutions, making them more likely to convert.

Retargeting ads

If the video isn’t performing well, shift resources to retargeting campaigns. Show display or carousel ads to users who have already interacted with your brand, increasing the likelihood of conversion without relying on video content.

By testing these alternatives, you can find more efficient ways to reach your audience and achieve your marketing objectives.

Final thoughts

Video ads don’t support every feature you might want to include. Sometimes, you’ll see an error because certain platforms restrict interactive elements, specific formats, or advanced targeting options for video ads. 

Common causes include using unsupported features, incorrect placements, or technical issues with the video file. To fix it, review platform guidelines, simplify the ad settings, and ensure the video format meets requirements.

If video ads continue to be problematic, consider using display ads, carousel ads, or text-based campaigns instead. If you’re unsure how to address these issues, our Amazon consultants can guide you in creating optimized campaigns that deliver results.