What products you can source from India

TL;DR

• India offers U.S. Amazon sellers various products, from textiles and jewelry to eco-friendly goods and industrial components.

• Key sourcing hubs include Jaipur for textiles, Moradabad for metalwork, Kerala for wellness products, and Ahmedabad for packaging materials.

• Indian suppliers provide small minimum order quantities (MOQs), making it easier to test products without heavy upfront investment.

• U.S. sellers can meet the growing consumer demand for artisan-made, sustainable, and authentic products by sourcing from India.

• Smart sourcing requires confirming product specifications, working with sourcing agents, and using layered quality control.

Did you know Amazon sellers in the U.S. are increasingly turning to India for unique, high-demand products — with India’s exports to the U.S. crossing $105 billion in 2024?

It’s not just about cheap labor or cost-cutting anymore; it’s about finding products with a story, craftsmanship, and sustainability that today’s online shoppers crave.

As an Amazon seller, you already know the challenge: standing out in a crowded marketplace flooded with mass-produced goods from China. That’s where India offers you a golden edge. From handwoven textiles and artisanal jewelry to eco-friendly goods, wellness products, and even engineered materials, India’s diverse manufacturing sectors open up countless sourcing opportunities that can help your Amazon store shine.

In this guide, we’ll explore what kinds of products you can source from India, why India’s supply landscape is more versatile than you might think, and the smart moves to keep in mind when tapping into this fast-growing sourcing hub.

Why is India more than just textiles?

As a U.S. Amazon seller, you might think sourcing from India means only one thing: textiles. But, more than that, India’s cotton, silk, and block-printed fabrics are world-famous. But when you explore further, you’ll realize India offers so much more, opening exciting new opportunities for your Amazon store.

India's Manufacturing landscape is rich and diverse beyond fabric. You can source jewelry and accessories like handcrafted silver, gold, and trendy fashion pieces — products with real artisan value that appeal to U.S. customers who love unique, meaningful designs.

There’s also huge potential in home décor and furniture, from carved wood accents and brass pieces to hand-painted ceramics and woven baskets — perfect for shoppers seeking global, boho-inspired styles.

What’s even more exciting is the access to eco-friendly products like jute bags, hemp goods, and biodegradable tableware, matching the rising U.S. demand for sustainable choices. In wellness, India offers you Ayurvedic and herbal personal care, natural supplements, and skincare that stand out from mass-market options.

And it doesn’t stop there — India’s growing range of industrial goods, engineered products, and packaging materials means you can even explore new B2B categories.

For you as a U.S. Amazon seller, India is no longer just about textiles — it’s a treasure chest of diverse, high-quality, in-demand products that can help you differentiate and grow your brand in today’s competitive marketplace.

What products can Amazon sellers source from India

1. Textiles and apparel

For Amazon sellers in the U.S., sourcing textiles and apparel from India is a smart and exciting move. India is one of the world’s top textile producers, known for its cotton, silk, wool, linen, and jute. Places like Jaipur (famous for block-printed fabrics), Tirupur (a major knitwear hub), and Varanasi (renowned for silk) offer products that combine quality, tradition, and variety.

If you want to sell something unique — like hand-embroidered shawls, organic cotton T-shirts, or colorful scarves — India delivers products that stand out. These items often have an artisanal or eco-friendly appeal, which today’s U.S. shoppers love.

For example, a U.S. Amazon seller sourcing lightweight cotton kaftans through textile sourcing in India, especially from Jaipur, can market them as handmade, breathable, and ideal for summer wear, something that grabs attention compared to generic fast fashion.

Another advantage is flexibility: you can start small with artisan groups or scale up by partnering with larger manufacturers. Plus, India’s lower minimum order quantities (MOQs) make it easier for sellers to test products without huge upfront costs.

2. Jewelry and accessories

For Amazon sellers in the U.S., sourcing jewelry and accessories from India is a golden opportunity. India has been a world leader in jewelry craftsmanship for centuries, known for its fine silver, gold, gemstone, and beadwork creations.

Regions like Jaipur (famous for gemstones and silver), Hyderabad (known for pearl jewelry), and Delhi (a hub for fashion jewelry) offer a wide variety of styles and materials to choose from.

Indian artisans specialize in handmade, detailed pieces that stand out from factory-made, mass-produced accessories often found elsewhere. Whether you want elegant silver rings, colorful bangles, beaded necklaces, or boho-chic earrings, India has suppliers ready to deliver.

For example, U.S. Amazon sellers can source Jaipur gemstone earrings or Hyderabad pearl necklaces and list them as “handcrafted, authentic Indian jewelry” — instantly giving their store a unique selling point. Many Indian suppliers work with small minimum order quantities, making it easier for Amazon sellers to test new designs or seasonal collections without a huge upfront investment.

3. Home décor and furniture

If you’re selling on Amazon in the U.S., sourcing home décor and furniture from India is a smart way to offer products that stand out. India is world-famous for its handcrafted wooden furniture, brass décor, woven baskets, metalwork, and hand-painted items, many of which come from specialized regions with centuries of craftsmanship.

For example, Jodhpur is known as the hub for solid wood furniture, offering rustic tables, carved cabinets, and vintage-style chairs made from mango wood and Sheesham (Indian rosewood). Moradabad is often called the “Brass City” for its high-quality brass and metal home décor items, including lanterns, candle holders, and wall art. Saharanpur is another well-known center for intricately carved wooden pieces.

U.S. Amazon sellers can tap into this rich heritage to offer boho-chic, globally inspired, and artisan-made products that appeal strongly to American home décor shoppers. The beauty of sourcing from India is that many suppliers are open to customization and small-batch production, letting you test new styles or run private-label collections without huge upfront costs.

In short, India’s home décor and furniture sector gives U.S. sellers unique, high-margin opportunities for sourcing diverse products from India to bring authentic craftsmanship straight to Amazon’s global audience.

4. Handicrafts and artisanal goods

For U.S.-based Amazon sellers, sourcing handicrafts and artisanal goods from India is a great way to offer unique, story-rich products that stand out. India has a long tradition of handmade crafts, with each region specializing in something special.

For example, Jaipur is famous for blue pottery and block-printed textiles, Moradabad is known as the “brass city” for its metal crafts, and Kashmir produces beautiful papier-mâché and hand-embroidered shawls. These are not mass-produced items — they carry the charm, skill, and cultural value that today’s shoppers love.

Practical examples for Amazon sellers include decorative items like hand-carved wooden trays, hand-painted vases, brass candle holders, embroidered cushion covers, or even handmade jewelry. These products not only look beautiful but also come with a story you can share in your product listings, helping build customer connections.

By sourcing Indian handicrafts, U.S. Amazon sellers tap into high-demand, one-of-a-kind products that make their stores stand out. But after sourcing, that’s not enough — you also need to manage inventory carefully, so you can choose a reliable Amazon seller consulting agency to track stock levels, avoid overselling, and ensure smooth, timely fulfillment.

5. Eco-friendly and sustainable products

If you’re a U.S.-based Amazon seller looking to tap into the booming eco-friendly market, India is an excellent sourcing destination. India has a long tradition of using natural, biodegradable materials like jute, coir, hemp, bamboo, and organic cotton, making it a leader in sustainable manufacturing.

You can source products like reusable jute shopping bags from West Bengal, biodegradable tableware made from areca palm leaves in Karnataka, organic cotton tote bags from Tamil Nadu, or handmade bamboo toothbrushes from Assam.

These products are not only earth-friendly but also appeal to U.S. consumers who are increasingly shopping for sustainable alternatives. India’s eco-focused suppliers often work in small to mid-sized batches, giving you flexibility on minimum order quantities (MOQs).

This makes it easier for Amazon sellers to test new products without a huge upfront investment. By offering Indian-made eco-friendly products, you can stand out in a crowded Amazon marketplace and tap into various product categories in India that are well known for, aligning with the growing green consumer trends.

6. Wellness and personal care products

For Amazon sellers in the U.S., India is a goldmine when it comes to sourcing wellness and personal care products. India’s long history with Ayurveda, herbal remedies, and natural skincare makes it a trusted source for products that modern U.S. shoppers love — especially those looking for clean, plant-based, or eco-friendly options.

Popular items you can source include Ayurvedic oils, herbal supplements, natural shampoos, organic soaps, and handmade skincare products. For example, you can work with suppliers in Kerala, known as the home of Ayurveda, to source authentic massage oils and wellness treatments. Or explore Rajasthan for natural rosewater and essential oils.

These products stand out because they combine traditional knowledge with modern packaging and appeal. U.S. consumers are increasingly searching for natural wellness solutions, and sourcing from India gives your Amazon store access to authentic, high-quality goods that tell a powerful product story.

7. Industrial and engineered goods

For U.S.-based Amazon sellers looking to expand beyond consumer products, industrial and engineered goods from India offer a smart sourcing option. India is well-known for its strength in automotive parts, precision tools, castings, forgings, and machine components, with major hubs like Pune, Coimbatore, and Ludhiana leading the way.

For example, if you want to list automotive aftermarket parts (like brake pads or filters) or metal hardware tools on Amazon, sourcing from India gives you access to high-quality manufacturing at competitive prices. Indian suppliers often work with global standards such as ISO certifications, making it easier to meet U.S. market requirements.

What’s even better is that India’s engineering sector offers both large-scale factories and specialized small workshops, giving sellers flexibility based on order size. By sourcing industrial goods from India, U.S. sellers can tap into a reliable, cost-effective supply chain while offering strong, well-made products.

8. Packaging materials

For Amazon sellers in the U.S., sourcing packaging materials from India is a smart and cost-effective move. India is known for producing a wide range of packaging products — from paper boxes, corrugated cartons, and jute bags to eco-friendly alternatives like biodegradable pouches, cloth bags, and recycled paper wraps.

Places like Ahmedabad and Ludhiana are major hubs for paper and carton packaging, while Kolkata is famous for producing high-quality jute and eco-friendly bags. Indian suppliers offer strong customization options, allowing you to order packaging that matches your brand’s colors, logo, and style.

For example, if you run an eco-conscious Amazon store selling organic skincare, you can source biodegradable paper boxes or jute pouches from India to elevate your product presentation. Not only does this add value for your customers, but it also helps reduce your environmental impact — a growing selling point among U.S. shoppers today.

As an Amazon seller, eStore Factory also understands the importance of sourcing products from the right place and managing every step from finding reliable suppliers to handling logistics, quality checks, and inventory management to ensure smooth, profitable operations.

Things to keep in mind when sourcing from India

• Check supplier certifications and past export experience.

• Confirm product specifications in writing.

• Start with small test orders to evaluate quality.

• Plan for longer lead times and build in buffer periods.

• Understand local holiday calendars to avoid production delays.

• Work with reliable sourcing agents or third-party inspectors.

• Negotiate fair and clear payment terms.

• Research local supply clusters for better efficiency.

• Set up layered quality control at multiple production stages.

• Explore government export schemes for cost savings.

Wrap up

Sourcing products from India helps U.S. Amazon sellers bring authenticity, uniqueness, and extra value to their stores from artisan textiles and eco-friendly goods to wellness products and engineered components.

However, navigating India’s vast supply landscape can feel complex without local knowledge and the right support. That’s where working with experienced Amazon consultants makes a real difference. A good consultant helps you identify the best product categories, connect with reliable suppliers, manage compliance, and avoid costly mistakes along the way.