Account stats before outsourcing to eStore Factory:
- Total Sales: $2,599.80
- Total Ordered Items: 20
- PPC Sales: $24,255
- PPC ACOS: 8.1%
Account stats after outsourcing to eStore Factory:
- Total Sales: $244,991
- Total Ordered Items: 1,641
- PPC Sales: $97,077
- PPC ACOS: 8.73%
Here’s everything we did to get the results:
- We have added the highest search volume keywords in the Manual Campaign and also adjusted the bid of keywords if not getting any impression or clicks
- We have targeted root keywords of our products in the Broad group to increase the visibility of newly launched products with low spending
- We have regularly optimized the campaign and made changes accordingly
- Micro-level campaign management by comparing Click vs. Spend vs. Conversion Rates
- We have analyzed the customer search term reports and targeted negative keywords in campaigns to reduce spending
- We have targeted our competitor’s product to increase our product visibility and generate sales with low spending