Noman, the owner of a beauty brand selling skin and hair care products) came to us to create Enhanced Brand Content for one of his products and after seeing the professional results delivered, he decided to hire us for PPC and account management services. During the worst days of the COVID-19 crisis when 90% of the Amazon sellers (except those selling toilet paper and sanitizers) were struggling to break even, Noman saw a whopping 400% increase in sales.
Challenge
Getting heard and noticed in the highly competitive beauty category. This is something every seller finds difficulty in but along with the barrier of cut-throat competition, we had some unforeseen circumstances to deal with which is the COVID-19 pandemic.
Actions
Listing optimization of all the products in the catalog for improving organic sales and ranking
Thorough competitor research to identify where our listing lags in conversion
Overhaul of the existing campaigns to clean wasted spend and spot new opportunities for better targeting
Creating new campaigns focused on high selling, low-selling, and individual ASINs
Daily monitoring and micro-level campaign management
Proactive inventory management to overcome the fulfillment gaps during COVID19
Results
Our biggest achievement was seeing a record-break jump in sales when most of the sellers struggled to maintain their usual sales numbers.
The strategic efforts and advanced advertising tactics brought about a stupendous increase in PPC sales from $32021 to $91288.
Most of the time, when PPC sales increase, the ACOS also increases but despite the increase in ad revenue, we were able to maintain and decrease the ACOS from 46.10% to 27.73%
Our focus wasn’t just confined to PPC sales but also organic sales. Using the right keywords brought a sharp increase in organic sales from $45405 to $215512.
Previous Sales Data:
Month No of Orders Total Sales ($) PPC Spend ($) PPC Sales ($) PPC ACoS (%) December 2019 to Feb 2020 6899 $ 77426.67 $14678.61 $32021.1 46.10%
Current Sales Data:
Month No of Orders Total Sales ($) PPC Spend ($) PPC Sales ($) PPC ACoS (%) March 2020 to May 2020 8,706 $306,800.77 $27442.04 $91288.86 27.73%
Before:
After:
Now It’s Your Turn To Get Great Results
The company still sees incredible results due to its strong Amazon ad campaign strategy. Partnering with expert PPC consultants at eStore Factory cannot only free you from the hassle of managing the ad campaigns, but our dedicated team support and well-thought techniques have brought great results for not just Noman but several other Amazon sellers. Contact Us now; you can be one of them too!
