Case study

400% increase with 50% decrease in ACOS in just one month

Posted by Jimi Patel | February 24, 2021
Amazon Consulting

Account stats before outsourcing to eStore Factory:

  • Total Sales: $3,357
  • Total Ordered Items: 24
  • PPC Sales: $1,808.89
  • PPC ACoS: 33.9%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $14,228
  • Total Ordered Items: 94
  • PPC Sales: $8,903
  • PPC ACoS: 19.77%

Here’s everything we did to get the results:

  • An initial campaign overhaul to clean up wasted spend and identify opportunities for improving targeting
  • Creating of highly targeted campaigns for high selling products
  • Micro-level campaign management by comparing Click vs. Spend vs. Conversion Rates.
  • Running a promotional giveaway to increase customer awareness
  • Changing the product’s category from a highly competitive one to a smaller one. This got us the Best Seller badge for many products
  • Off-Amazon promotional activities to drive external traffic


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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