Account stats before outsourcing to eStore Factory:
Total Sales: $3,357
Total Ordered Items: 24
PPC Sales: $1,808.89
PPC ACoS: 33.9%
Account stats after outsourcing to eStore Factory:
Total Sales: $14,228
Total Ordered Items: 94
PPC Sales: $8,903
PPC ACoS: 19.77%
Here’s everything we did to get the results:
An initial campaign overhaul to clean up wasted spend and identify opportunities for improving targeting
Creating highly targeted campaigns for high-selling products
Micro-level campaign management by comparing Click vs. Spend vs. Conversion Rates.
Running a promotional giveaway to increase customer awareness
Changing the product’s category from a highly competitive one to a smaller one. This got us the Best Seller badge for many products
Off-Amazon promotional activities to drive external traffic
