Account stats before outsourcing to eStore Factory:
- Total Sales: $3,357
- Total Ordered Items: 24
- PPC Sales: $1,808.89
- PPC ACoS: 33.9%
Account stats after outsourcing to eStore Factory:
- Total Sales: $14,228
- Total Ordered Items: 94
- PPC Sales: $8,903
- PPC ACoS: 19.77%
Here’s everything we did to get the results:
- An initial campaign overhaul to clean up wasted spend and identify opportunities for improving targeting
- Creating of highly targeted campaigns for high selling products
- Micro-level campaign management by comparing Click vs. Spend vs. Conversion Rates.
- Running a promotional giveaway to increase customer awareness
- Changing the product’s category from a highly competitive one to a smaller one. This got us the Best Seller badge for many products
- Off-Amazon promotional activities to drive external traffic