400% increase with 50% decrease in ACOS in just one month

Account stats before outsourcing to eStore Factory:

• Total Sales: $3,357

• Total Ordered Items: 24

• PPC Sales: $1,808.89

• PPC ACoS: 33.9%

Account stats after outsourcing to eStore Factory:

• Total Sales: $14,228

• Total Ordered Items: 94

• PPC Sales: $8,903

• PPC ACoS: 19.77%

Here’s everything we did to get the results:

• An initial campaign overhaul to clean up wasted spend and identify opportunities for improving targeting

• Creating highly targeted campaigns for high-selling products

• Micro-level campaign management by comparing Click vs. Spend vs. Conversion Rates.

• Running a promotional giveaway to increase customer awareness

• Changing the product’s category from a highly competitive one to a smaller one. This got us the Best Seller badge for many products

• Off-Amazon promotional activities to drive external traffic